Marketing Officer at Jubilee Insurance

Job Ref. No: JHIL114

Role Purpose

The job holder will play a crucial role in developing and implementing of marketing strategies to attract and retain customers, ultimately driving revenue growth and market share within the health insurance sector.

Main Responsibilities

• Develop concise creative briefs for all advertising and public-facing communications, encompassing print, digital, and video assets.
• Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring unified messaging across all channels.
• Manage content updates for customer and internal touchpoints, establish budget guidelines, participate in events, document business processes, and provide sales support.
• Gather customer and market insights to inform outreach strategies, aiming to increase customer conversions.
• Evaluate the effectiveness and impact of current marketing initiatives through tracking and analysis, optimizing strategies accordingly.
• Present ideas and final deliverables to internal and external teams. Communicate with senior leaders about marketing programs, strategies, and budgets.
• Successfully execute digital media marketing campaigns to elevate top-of-mind awareness and market share for Jubilee Health Insurance.
• Regularly update product information and value additions on the company website for enhanced customer engagement and user experience.
• Develop and maintain an up-to-date weekly content calendar for digital media platforms. Provide creative briefs to the design team for campaign materials.
• Create and distribute monthly newsletters through digital channels to keep stakeholders informed and engaged.
• Engage in industry-related Corporate Social Responsibility (CSR) initiatives and activities, promoting them through digital media channels to showcase the company's commitment to social responsibility.
• Review critical documentation and communication materials, ensuring compliance with internal and external regulatory frameworks and industry standards for digital media communications.
• Coordinate the internal and external launch of unique products/services using digital media platforms, ensuring a seamless and impactful introduction to the market.

Key Competencies

• Proven success in developing marketing plans and campaigns.
• Excellent written and verbal communication skills.
• Strong project management, multitasking, and decision-making skills.
• Metrics-driven marketing mind with an eye for creativity.
• Experience with marketing automation and CRM tools.
• Digital Marketing Knowledge and experience.

Qualifications

• Bachelor’s degree (or equivalent) in marketing, business, or a related field.
• Expertise in digital marketing.
• Proven success in designing interactive applications and networking platforms.
• Marketing-related qualifications are an added advantage.
• Proven experience in developing and implementing marketing strategies, executing successful campaigns, and managing events.

Relevant Experience

• Minimum of 3 years of experience in a similar role.