Marketing Officer at Mombasa County Public Service Board

Duties & Responsibilities

• Contribute and assist in developing and implementing marketing strategies that are geared towards improvement of the Corporation’s brand image;
• Plan advertising and promotional campaigns for products or services on a variety of media (social, print etc.)
• Assist in developing investment guidelines e.g. Investment portfolios and investor guidebooks;
• Conducting market research to identify opportunities for promotion and growth;
• Preparing content for the publication of marketing material and oversee distribution;
• Assist in organizing and facilitating public relations activities and events like trade fairs and exhibitions;
• Formulating, reviewing and implementing policies on investments, public relations and Corporate Social Responsibility (CSR);
• Assist in preparing the Investment promotion budget and the marketing plans in line with the corporate strategy;
• Assist in developing and implementing Corporate Communications Strategy including the public relations and communications plan e.g. Draft speeches, Create web and media content;
• Collating and analysing market intelligence, competitor activities as well as the performance of the Corporation’s products in the market and advising management accordingly;
• Liaising with internal and external entities on public affairs matters;
• Maintaining media contacts and relations;
• Overseeing the customer service response, acknowledgement and address complaints;
• Maintaining positive relationships with all stakeholders;
•  Any other duties as may be assigned.

REQUIREMENTS FOR APPOINTMENT

• Be a Kenyan citizen;
• Bachelor’s degree in Business Administration, Marketing or related field from a recognized University;
• Master’s Degree in a related field from a recognized University will be an added advantage;
• Have had experience for a period of not less than five (5) years;
• Professional qualification and membership to a professional body where applicable;
• Proficiency in computer applications
• Fulfil the requirements of Chapter Six of the Constitution

PERSONAL QUALITIES IN ADDITIONAL TO THE ABOVE REQUIREMENTS.

• Leadership skills
• Communication skills
• Team building
• Ability to work under pressure
• Strategic and innovative thinking
• Interpersonal skills
• Collaboration skills