Marketing Officer at Pan Africa Christian University

Qualifications and Core Skills

• Bachelor’s Degree in Marketing or an equivalent from a recognized institution
• At least five years of post-qualification work experience in a university or a comparable institution
• Excellent communication skills, both orally and written
• Advanced social media advertising experience
• Adept multi-tasker with ability to quickly prioritize and organize
• Proficient in Microsoft Suite with previous experience in marketing software
• Team player who collaborates with ease and has contagious, creative energy
• Strategic vision and strong business acumen
• Strong critical thinking and problem-solving skills
• Experience in digital design and graphics design will be an added advantage
• Confident contributor who can accept and implement constructive feedback

Key Responsibilities

• Recruit new students
• Develop and implement effective marketing strategies
• Collaborate with colleges, churches, alumni, and relevant stakeholders on marketing initiatives  
• Organize promotional events
• Help create customer research databases
• Analyze research to target the best audience and maximize reach
• Analyze consumer trends and prepare proposals
• Monitor marketing performance and adjust the strategies accordingly 
• Enhance the University’s brand identity through marketing activities