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  • Posted: Jan 28, 2021
    Deadline: Jan 31, 2021
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    HydroIQ is a smart metering device that is plugged into the existing water supply network, turning the traditional water system into a smart water grid. HydroIQ is installed at the households to monitor consumption in real-time, and allow consumers to pay for only the water they consume on a pay as you go basis using mobile money.
    Read more about this company

     

    Marketing Specialist

    Position: Head of Executive/user acquisition and marketing specialist/sales executive

    Job description

    To support the development and execution of acquisition strategies and measurable growth, we are seeking auser acquisition and marketing specialist . This position is responsible for acquiring users, increasing usage and engagement, and supports users of its platforms, apps and services – using various channels, and converting potential users into active daily users. This role requires creative thinking, designing, communicating and executing highly effective campaigns to accelerate the growth of a dynamic network of users.

    Responsibilities

    • Plan, manage and execute performance-based user acquisition across various advertising channels
    • Analyze data and optimize campaign performance based on LTV and ROI evaluation.
    • Creating on-brand copy and artwork targeted individually for social media channels, website, email, and in person outreach efforts.
    • Storytelling and capturing the mission of Measure through all marketing gateways.
    • Monitor, optimize and report performance of campaigns on an ongoing basis against KPIs, and implementing successes into learnings.
    • Take responsibility and ownership of BTL marketing strategies.
    • Working closely with marketing and product to organize and manage a content calendar.
    • Brainstorm and test new ways to effectively reach and engage with consumers.
    • Maintain our brand position & voice in every execution, adhering to brand guidelines & ensuring consistency across all channels.
    • Maintain & manage customer acquisition communications through company digital channels with
    • savviness.

    Qualifications

    • Obsessed with measurement; data-driven.
    • Experience of driving growth and meaningful engagement within a startup, agency, or
    • similar environment through digital channels, and search marketing.
    • Experience working within a startup, agency, or similar environment is a
    • plus Passion for analytics, advertising, and data.
    • Background in Graphic Design is a plus.
    • Creative energy, confidence, self-motivation.
    • Bachelor’s Degree in Marketing, Business Development, Strategic Management or equivalent qualification.
    • 2-3 years of relevant experience.

    Why Work with Us.

    Competitive compensation package.
    Open work environment with access to all levels of leadership.
    Strong career path & networking opportunities to help you reach your professional goals.
    A great opportunity to change the water sector through technology.

    Method of Application

    Send CV to careers@hydroiq.co.ke with the position as the subject of the email

    Build your CV for free. Download in different templates.

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