Modern Trade Merchandiser, Stationery Division, Central Region at Kenafric Industries

Key Responsibilities:

• Ensure products are displayed neatly, cleanly, and are easily accessible to shoppers, enhancing the customer shopping experience.
• Optimizes sales volume and profitability by identifying profitable lines and best sellers
• Work and communicate with customers, distributor reps, company reps and other distribution staff to ensure timely and effective fulfillment of orders.
• Carry out stock audits
• Maintain an optimal shelf share that aligns with the product's market value.
• Monitor and ensure availability of all product variants across all retail locations.
• Implement promotional activities and offer within modern trade outlets to drive customer engagement and sales.
• Ensure all merchandising displays adhere to the established planograms for effective product visibility and accessibility
• Ensure adherence to all JBP metrics and guidelines to maximize alignment with strategic objectives.
• Actively seek and acquire new outlet opportunities to expand product availability and market reach.
• Prioritize and follow up from customers mainly minimarts with outstanding payments.
• Monitor and ensure adherence to the recommended retail prices across all retail outlets. Conduct visits to a specified number of stores daily, ensuring consistent visibility and support for the brand.

Qualifications:

• Diploma in Marketing, Business Administration, or a related field.
• Strong verbal and written communication skills in both English and Swahili.
• Proficient in Microsoft Office applications (Word, Excel, PowerPoint) for reporting and analysis.
• Ability to work independently with minimal supervision while effectively managing time and responsibilities.
• Strong understanding of modern trade dynamics and challenges.
• Willing to work on weekends during the Back To School programme
• Strong relationship-building skills with the ability to engage effectively with retailers and shoppers.
• Advantage if you reside in Central
• Previous experience in merchandising in the Stationery industry is preferred but not mandatory.