Modern Trade Sales Executive at Flexi-Personnel

JOB PURPOSE

• This role is critical in managing and expanding the company's presence within modern retail outlets. The jobholder will be responsible for fostering relationships with key decision-makers, optimizing product visibility, and driving sales growth in modern trade channels.
• This role offers a unique opportunity to join a company with significant social impact on the livelihoods of smallholder farmers and communities often excluded from the value chain by conventional business strategies.

KEY ROLES AND RESPONSIBILITIES:

Account Management:

• Build and maintain strong relationships with key accounts in modern trade, including supermarkets, hypermarkets, and large retail chains.
• Act as the primary point of contact between the company and modern trade partners.

Sales Strategy Implementation:

• Develop and execute sales strategies to achieve revenue and market share objectives in modern trade channels.
• Collaborate with the sales team and management to align strategies with overall company goals.

Product Placement and Visibility:

• Ensure optimal product placement on shelves to maximize visibility and accessibility.
• Coordinate with merchandising teams to implement attractive product displays.

Promotions and Campaigns:

• Plan and execute promotions and marketing campaigns within modern trade channels.
• Negotiate promotional agreements and secure additional shelf space for featured products.

Data Analysis:

• Analyze sales data and market trends to identify opportunities for growth.
• Provide insights and recommendations to enhance product performance and market competitiveness.

Forecasting and Planning:

• Work closely with demand planning and supply chain teams to ensure adequate stock levels to meet demand.
• Forecast sales and monitor inventory turnover to prevent stockouts or overstock situations.

Training and Support:

• Conduct training sessions for modern trade staff on product knowledge, promotions, and selling techniques.
• Provide ongoing support to ensure retail staff is well-informed and motivated to sell the company's products.

EDUCATION QUALIFICATION, EXPERIENCE, SKILLS, AND TRAITS

• Bachelor's degree in business, marketing, or a related field.
• At least 5 years’ experience in modern trade sales within the FMCG industry.
• Strong understanding of modern trade dynamics, including negotiation processes and promotional activities.
• Minimum of two years with the same organisation and demonstrable success in modern sales.
• Excellent communication and interpersonal skills.
• Analytical mindset with the ability to interpret sales data and market trends.
• Results-driven with a track record of achieving and exceeding sales targets.
• Familiarity with trade marketing strategies and merchandising principles.
• Proficient in using CRM software and MS Office applications.
• Adaptability, agility, and a proactive approach.