Current Opportunities at Flexi-Personnel

Job Purpose

• The role is multifaceted, involving the management of relationships with traditional trade outlets and modern retail channels. The role holder will be responsible for driving sales, optimizing product visibility, and ensuring a strong market presence across diverse retail platforms.
• This role offers a unique opportunity to join a company with a significant social impact on the livelihoods of smallholder farmers and communities often excluded from the value chain by conventional business strategies.

Key Responsibilities:

Trade Relationship Management:

• Develop and nurture relationships with traditional trade outlets, such as independent stores, as well as modern trade partners, including supermarkets, hypermarkets, and retail chains.
• Serve as the primary liaison between the company and trade partners.

Sales Strategy Implementation:

• Devise and execute comprehensive sales strategies to achieve revenue targets across both traditional and modern trade channels.
• Collaborate with cross-functional teams to align strategies with overall company objectives.

Product Placement and Visibility:

• Optimize product placement within traditional trade outlets and coordinate with merchandising teams for effective displays.
• Ensure optimal shelf space and visibility within modern trade channels.

Promotions and Campaigns:

• Plan and execute promotions and marketing campaigns tailored to both traditional and modern trade channels.
• Negotiate promotional agreements and secure additional space for featured products.

Data Analysis and Forecasting:

• Analyze sales data and market trends to identify growth opportunities and potential challenges.
• Collaborate with demand planning and supply chain teams to ensure optimal inventory levels.

Training and Support:

• Conduct training sessions for retail staff in both traditional and modern trade outlets, focusing on product knowledge, promotions, and effective selling techniques.
• Provide ongoing support to ensure the consistent and informed promotion of the company's products.

Order Management:

• Manage and process orders from various trade partners, ensuring accuracy and timely delivery.
• Collaborate with logistics and supply chain teams to optimize inventory levels and prevent stockouts.

EDUCATION QUALIFICATION, EXPERIENCE, SKILLS, AND TRAITS

• Bachelor's degree in business, marketing, or a related field.
• At least 5 years’ experience in both general and modern trade sales within the FMCG industry.
• Must have spent a minimum of two years with the same organization and demonstrated success in general and modern trade sales.
• Strong understanding of trade dynamics, including negotiation processes, promotional activities, and market trends.
• Excellent communication, negotiation, and interpersonal skills.
• Analytical mindset with the ability to interpret and act upon sales data.
• Results-driven with a track record of achieving and exceeding sales targets.
• Familiarity with trade marketing strategies and merchandising principles.
• Proficient in using CRM software and MS Office applications.
• Adaptability, agility, and proactive problem-solving.

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Job Purpose

• The Marketing Officer will be responsible for the creation and execution of a compelling marketing strategy, innovating below-the-line marketing activities, and introducing above-the-line activities as brand reach is achieved in target markets across modern and general trade. They will engage partners and distributors to ensure excellent execution of marketing activities.
• This role offers a unique opportunity to join a company with a significant social impact on the livelihoods of smallholder farmers and communities often excluded from the value chain by conventional business strategies. The role holder will deliver the marketing strategy that elevates reach to secure the company’s brand as a household name across Kenya and the East Africa region.

Key Responsibilities:

• Develop, plan, and execute the marketing strategy and budget.
• End-to-end execution accountability: from strategy creation to budget deployment to achievement review.
• Full liaison with NPD managers, including product identification, timeline, forecasting, and launch.
• Determine targets and metrics (OKRs) and progress tracking (KPIs) for marketing and sales functions.
• Inspire, engage, and align the management team on marketing goals and objectives.  
• Curate consumer insight generation to ensure brand reach and market penetration.
• Engage all customer-facing functions (promoters, merchandisers, and customer services) to maximize customer satisfaction.
• Develop and maintain strong working relationships with internal and external partners.
• Identify trends and insights for the digital marketing campaigns and optimize spending on the insights.
• Build a marketing team and consistently grow team capacity.

EDUCATION QUALIFICATION, EXPERIENCE, SKILLS, AND TRAITS

• A bachelor’s degree in marketing or related field.  
• A master’s degree in marketing would be a plus.
• Experience as a senior marketing professional with excellent marketing campaign results.
• 5 years of marketing experience, predominantly in strategy execution.
• Must have a minimum of two years with the same organization and demonstrable success as a Senior Marketing professional.
• Ability to foster relationships, motivate, and lead teams to success.
• Experience in the use of SEO, CRM software, and Google Analytics, analyzing insights gathered to drive revenue growth.
• Highly analytical detail and solutions-oriented thinker with excellent project management skills, problem-solving abilities, and strong negotiation and persuasive skills.
• Strong creative capability across communication (presentation, storytelling, innovation) that leverages exceptional customer understanding.
• Proven capacity to utilize a full range of analytics tools and implement diagnostics to improve activities and outcomes

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JOB PURPOSE

• This role is critical in managing and expanding the company's presence within modern retail outlets. The jobholder will be responsible for fostering relationships with key decision-makers, optimizing product visibility, and driving sales growth in modern trade channels.
• This role offers a unique opportunity to join a company with significant social impact on the livelihoods of smallholder farmers and communities often excluded from the value chain by conventional business strategies.

KEY ROLES AND RESPONSIBILITIES:

Account Management:

• Build and maintain strong relationships with key accounts in modern trade, including supermarkets, hypermarkets, and large retail chains.
• Act as the primary point of contact between the company and modern trade partners.

Sales Strategy Implementation:

• Develop and execute sales strategies to achieve revenue and market share objectives in modern trade channels.
• Collaborate with the sales team and management to align strategies with overall company goals.

Product Placement and Visibility:

• Ensure optimal product placement on shelves to maximize visibility and accessibility.
• Coordinate with merchandising teams to implement attractive product displays.

Promotions and Campaigns:

• Plan and execute promotions and marketing campaigns within modern trade channels.
• Negotiate promotional agreements and secure additional shelf space for featured products.

Data Analysis:

• Analyze sales data and market trends to identify opportunities for growth.
• Provide insights and recommendations to enhance product performance and market competitiveness.

Forecasting and Planning:

• Work closely with demand planning and supply chain teams to ensure adequate stock levels to meet demand.
• Forecast sales and monitor inventory turnover to prevent stockouts or overstock situations.

Training and Support:

• Conduct training sessions for modern trade staff on product knowledge, promotions, and selling techniques.
• Provide ongoing support to ensure retail staff is well-informed and motivated to sell the company's products.

EDUCATION QUALIFICATION, EXPERIENCE, SKILLS, AND TRAITS

• Bachelor's degree in business, marketing, or a related field.
• At least 5 years’ experience in modern trade sales within the FMCG industry.
• Strong understanding of modern trade dynamics, including negotiation processes and promotional activities.
• Minimum of two years with the same organisation and demonstrable success in modern sales.
• Excellent communication and interpersonal skills.
• Analytical mindset with the ability to interpret sales data and market trends.
• Results-driven with a track record of achieving and exceeding sales targets.
• Familiarity with trade marketing strategies and merchandising principles.
• Proficient in using CRM software and MS Office applications.
• Adaptability, agility, and a proactive approach.

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JOB PURPOSE

• The primary responsibility is to drive sales and maximize revenue for fast-moving consumer goods within the designated market. The jobholder will be tasked with building strong relationships with retailers, distributors, and other key stakeholders while ensuring the successful promotion and distribution of the company’s products.
• This role offers a unique opportunity to join a company with significant social impact on the livelihoods of smallholder farmers and communities often excluded from the value chain by conventional business strategies.

KEY ROLES AND RESPONSIBILITIES:

Retailer Relationship Management:

• Develop and maintain strong relationships with retailers, wholesalers, and distributors in the assigned territory.
• Regularly visit retail outlets to understand their needs, provide product information, and ensure proper product placement.

Sales and Distribution:

• Implement sales strategies to achieve volume and revenue targets.
• Expand product distribution by identifying and acquiring new retail accounts.
• Negotiate and secure favorable product placement, shelf space, and promotional opportunities.

Merchandising:

• Coordinate and execute merchandising initiatives to enhance product visibility and appeal at retail locations.
• Monitor and manage product displays to ensure optimal presentation.

Promotions and Marketing:

• Plan and execute promotional activities.
• Provide retailers with marketing materials and support to drive product awareness and sales.

Market Intelligence:

• Stay informed about market trends, competitor activities, and consumer preferences.
• Provide feedback to the marketing and product development teams based on market insights.

Order Management:

• Manage and process orders from retailers, ensuring accurate and timely delivery.
• Collaborate with logistics and supply chain teams to optimize inventory levels and minimize stockouts.

Training and Education:

• Conduct training sessions for retail staff to enhance product knowledge and selling skills.
• Educate retailers on promotional programs and incentives.

EDUCATION QUALIFICATION, EXPERIENCE, SKILLS, AND TRAITS

• Bachelor's degree in business, marketing, or a related field.
• At least 5 years’ experience in FMCG sales and distribution.
• Strong understanding of the FMCG industry, including market dynamics and consumer behavior.
• Minimum of two years with the same organisation and demonstrable success in general trade sales.
• Excellent communication and negotiation skills.
• Results-driven with a track record of achieving sales targets.
• Familiarity with trade marketing and merchandising strategies.
• Ability to analyze sales data and market trends.
• Proficient in using CRM software and MS Office applications.
• Adaptability, resilience, and a proactive approach.