Officer, Content & Brand at SBM Bank

ROLE SUMMARY

• The job holder will be responsible for creating, improving, and maintaining content to drive sales, engagement, retention, leads, positive customer behavior and drive staff culture. They will also support the brand team in development of brand campaigns, from ideation, creative briefing, and execution. As part of the larger team, they will be brand custodians and support the Brand Marketing Manager in ensuring they are consistently applied on all internal and external touchpoints, online and offline.

KEY RESPONSIBILITIES

• Develop content strategy aligned with short-term and long-term marketing goals.
• Collaborate with marketing agencies and media teams to plan and develop content, style, and layout.
• Develop a functional content calendar throughout the enterprise verticals, brand, and sustainability initiatives.
• Storyboard or translate ideas to the creative team of art directors and designers.
• Execute the role as writer, editor, content strategists; be an arbiter of best practices in grammar, messaging, writing, and style.
• Use content management systems to analyze website traffic and users' engagement metrics.
• Manage content distribution to online channels and social media platforms to increase web traffic.
• Develop and execute an editorial calendar for offline media.
• Stay up to date with developments and generate innovative ideas to reach out and engage with the SBM Bank target audience.
• Execute the brand strategy, including the maintaining of style guides, brand guidelines, brand vision and value proposition for short as well as long term
• Liaise with advertising, media, and external relations teams to ensure brand consistency
• Conduct ongoing usability tests to gauge content effectiveness. Gathering data and handling analytics (or supervising agencies who do) and making recommendations based on those results. Working with owners of content to revise and measure content and marketing goals.
• Establishing workflow for requesting, creating, editing, publishing, and retiring content. Work with technical team to implement and utilize appropriate CMS.
• Supervise the maintenance of content inventories and matrices.

KNOWLEDGE, SKILLS & EXPERIENCE

• Bachelor’s Degree in Sales and Marketing or a related field or Higher Diploma in a relevant field .
• Graphic Design – Adobe CC, Canva and any other relevant tool.
• Content creation – basic photography, videography, and copywriting.
• HTML/Web application programming knowledge.
• Digital marketing/communications certification.
• Minimum of (1) year relevant experience for degree holders and (2) years relevant experience for diploma holders

COMPETENCIES

• Ability to author complex reports and Research work.
• Analytical skills.
• Quality work output, Contributes to team.
• Desktop publishing design skills.
• Copywriting skills