Officer, Product Marketing at SBM Bank

JOB SUMMARY:

• The job holder is responsible for capturing customer feedback, understanding customer behaviour, applying segmentation and data analytics and interpreting data insights to match the right products and services to the right customer. Plays an active role in delivering flagship programmes, monitoring performance and working with the Product Marketing Manager to generate the best ROMI.

KEY RESPONSIBILITIES:

• Work with business departments on new promotions, affiliate programmes, customer retention techniques, improvements in the conversion of their messages and actions.
• Maintain a close working relationship with channel managers, branch managers and regional managers to champion customer centricity, collect data and provide timely marketing support.
• Support branches in their activations to ensure marketing collateral is in line with brand Identity.
• Provide targeted support to branches and channels in their events, promotions and campaigns.
• Define marketing plans for the business, in collaboration with other business units. Provide tactical and operational support in actualisation of these plans.
• Enhance visibility of the Bank by supporting brand merchandising and branding in alignment with the brand strategy.
• Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data
• Review inventory levels and ensure product merchandise/communication materials are available.
• Support and work closely with the Brand Marketing team to ensure all product marketing activity is aligned with the overall brand positioning and supports the overall business objectives.
• Work alongside the Digital Marketing team to ensure all multi-channel product marketing initiatives are cohesive and deliver impactful results.
• Lean on performance reporting to understand the commercial impact of campaigns. Use campaign performance data to help inform planning and decision making.
• Managing the product marketing roadmap including SEO & SEM as well as instore branding.
• Creation of sales and marketing tools for the business units – consumer, SME and corporate.
• Identify opportunities for business sponsorships to enhance the overall brand building agenda.

Knowledge; Skills and Experience required for this Role

• Bachelor’s degree in marketing/sales, advertising, communications, business/commerce or a related field.
• Marketing related certification.
• Minimum of one (1) year relevant experience for degree holders and (2) years relevant experience for diploma holders.

Competencies required for this Role

• Ability to write complex reports and Research work.
• Analytical skills; comfortable reviewing and distilling complex groups of data. Makes decisions based on reason and insight.
• Experience in rolling out comprehensive multi-channel marketing campaigns.
• Quality work output, Contributes to team.

Customers of this Position

• Business Development Teams.
• Product Development Teams.
• Customer Experience Teams.
• Data and Analytics Teams.