Principal Sales and Marketing Officer at Kenya Animal Genetic Resources Centre

Duties and responsibilities at this level will include:

• Conducting market research to inform the marketing strategy with the aim of increasing the sales volumes;
• Identifying market opportunities and advising management accordingly;
• Communicating with target audiences and managing customer relationships;
• Managing the production of marketing materials and distribution;
• Organizing and attending events such as exhibitions and marketing workshops;
• Contributing to and developing sales and marketing plans and strategies and evaluating their effectiveness;
• Sourcing advertising opportunities and placing adverts in the press or on the radio;
• Responsible for obtaining profitable results from the sales team through providing leadership and monitoring their performance;
• Planning for and overseeing the performance Appraisal System for the sales & marketing team;
• Coordinating sales target setting and administration of individual reward systems according to existing organization’s policy;
• Coordinating training   for   both   the   sales    team   and   Artificial Insemination service providers;
• Coordinating debt collection through active involvement of the sales team in the process;
• Ensuring that the sales and marketing budget is adhered to;
• Participating in innovative branding and development of promotional activities for KAGRC.

Job Specification

• Bachelors degree in any of the following disciplines: Marketing, Business Administration/Management, Commerce, Entrepreneurship or its equivalent from a reputable institution or a degree in Veterinary Medicine, Animal Science, Animal Production or its equivalent;
• Masters degree in a relevant field or its equivalent;
• Should have a minimum of 8 years’ experience in a busy sales and marketing department working as a team leader in an organization dealing with livestock, pharmaceutical products or any other related field;
• Ability to travel country wide and the region to meet customers;
• A member of a professional body recognized in Kenya; and
• Fulfilled the requirements of Chapter Six of the Constitution.

Key Competencies and skills

• Organization and management skills;
• Good communication, customer care and public relations skills;
• Leadership and managerial skills;
• Report writing skills;
• Negotiation skills; and
• Integrity.