Product Marketing Manager, Referrals at Chipper Cash

What You Will Be Doing

• Drive referral marketing end-to-end, from informing referral strategy and building referral launch strategies in new countries and optimize the referrals journey in each geography
• Drive new user aquisition through referral marketing campaigns
• Partner with the Product and Marketing teams to track the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis
• Develop referral positioning and messaging informed by user research, competitive research market insights, and deep understanding of how referrals work in the local context they are deployed in
• Active existing users into the referral use case though education and messaging campaigns
• Monitor and Report on the performance of referrals campaigns to the broader team. Highlighting opportunities for improvement in the Chipper referral program
• Work closely with a range of cross-functional teams—product managers, engineering, compliance, data intelligence and the rest of the marketing org— to develop, test, and continuously improve the Chipper referral program
• Work with the Finance, Marketing and Product teams to set referral limits that aligns to the product value proposition and with our users’ success
• Partner with the Product and Marketing teams to track the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis
• Conduct market research and user interviews to understand the key personas and user psychology around referral
• Test and measure performance of specific campaigns at specific reward values to determine the sweet spots for high volume and hight quality growth via referrals
• Work with country marketing leads to develop and launch new campaigns, measure performance, and test new referral rewards
• Work with Activation and Retention team in cohort analysis to determine the value of users generated from referrals

What You Should Have

• 3+ years of relevant Product Marketing Management – direct experience on high volume referrals program management preferred, not required
• You have used various product analytics tools to measure funnals and conversions
• You’re a strong copy writer, with excellent analytics and reporting skills
• Experience in B2C marketing, and working closely with product development and marketing teams is preferred
• Experience in branding, messaging, marketing plan development, and product launches
• Ability to influence at all levels, and work effectively across functions and geographies
• Ability to be accountable, demonstrating high attention to detail and quantitative skills in a fast-paced environment
• Excellent analytical, written, presentation, and verbal communication skills. Proficiency in SQL preferred
• Collaborative and desire to work in a fast-paced environment