Product Marketing Manager at Samsung Electronics

Product Strategy

• To contribute to expanding the product's market coverage by setting up a product line-up operation plan, new model launching/product/EOL model liquidation plan, and model mix/price positioning.
• To contribute to maximizing business targets and minimizing loss by managing product lifecycle and developing pricing strategy to meet the business targets for the product.
• Act as communication window with HQ and RHQ; To Implement the HQ mandated innovation pipeline and align internal teams on the same.
• Line-up management; Perform the development and management of the line-up portfolio plan and efficiency improvement efforts and market issue response.

Launch management

• Perform the product/service launch timeline setting by analyzing the new model's target quantity and its profit and loss, and by working with the marketing department.
• Price Positioning; Participate in devising the pricing operation strategy of each segment and model. To develop, execute, maintain and monitor a comprehensive Consumer Electronics marketing roadmap that increases CE capabilities, usage and product engagement

Discontinuation management

• Devise the plans to minimize the leftover materials when a product is to be discontinued by setting appropriate discontinuation timeline and plans to utilize the leftover materials.
• Market analysis; To create and manage product roadmap and multi-generation product plans to define and communicate future product lines that meet consumer expectations.
• Support the team to lead development of and maintain DX standards and process for creating and developing solutions that meet the consumer needs.
• To define key performance indicators and implement product acceptance, targets and retail uptake sell through levels, model warranty measures, analytics, and faults, feedback to gauge success.
• To provide technical expertise and educate internal and external customers throughout the organization on emerging trends, new devices and other mobile-related news.
• To offer necessary support to KAMS in marketing management role of developing realistic sell in/sell through targets.

Product training

• To support product training, research (for Account Manager, Channel Manager, Samsung Retail Representative, SFMT Samsung Field Management Team) and develop methods to learn and understand emerging trends and technologies, to position CE as industry leaders in the consumer electronics space.

Marketing strategy

• To proactively draw up, evaluate quarterly marketing strategy plan in collaboration with marketing team to counter competition and ensure we retain TOM and preferential market share in all consumer metrics’.

Knowledge; Skills and Experience required for this Role

• A Bachelor’s degree in Business Administration/ Marketing/ Electronic/ Engineering/ Trade Studies/ Mechanical Engineering/ Economics
• 6 yrs plus experience in Product Marketing and 2 years in Account Management.
• Proven experience in developing structured plans and processes
• Samsung product knowledge will be an added advantage;
• Pricing strategy development and Pricing adjustment impact analysis
• Market access strategy setting
• Product line-up strategy
• Business value analysis on product launch timing
• Understanding product development process
• Deep knowledge of Consumer Electronics products: Home appliances, Visual display
• Ability to determine product discontinuation