Public Relations Manager at Frank Management Consult Ltd

Key Duties & Responsibilities

Media Coverage and Monitoring:

• Develop engaging and unique public relations and media initiatives
• Maintain positive ties with media outlets
• Monitor media and audience sentiment on a regular basis
• Submit PR reports on a regular basis
• Handle inquiries from the public, press, and relevant organizations
• Create, edit and proofread all media content and press releases, as well as byline articles and keynote presentations
• Monitor, analyze and discuss quarterly PR results
• Have existing connections/relationships with media groups in several African countries

Partnerships:

• Evaluate opportunities for partnerships with merchants, sponsorships and advertising on an on-going basis
• Build relationships with thought leaders to grow industry awareness
• Leverage existing media relationships and cultivate new contacts within business and industry media

Brand Awareness:

• Coordinate all public relations activities
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media
• Help clarify the company’s point of view to it’s main audience through media press releases and interviews
• Manage Regional PR agencies in Africa to get full maximum brand visibility
• Monitor social, economic and political trends that might affect their organization
• Recommend ways to enhance the firm's image on the basis

Knowledge, Skills & Experience

• Bachelor’s degree in Public Relations, Journalism, Communications or Marketing with a PR or Advertising concentration
• Minimum 5+ years of Experience with a
• A confident communicator and presenter
• Excellent verbal and written communication skills
• Excellent organizational and planning skills
• Have a full understanding of media needs and media relationships
• Be proactive, reliable, responsible and accurate with an attention to detail
• The ability to keep information confidential
• Tactical understanding of all primary social media platforms
• Ability to work in high-stress environments.
• A wide degree of creativity and latitude
• Self-motivated with a positive and professional approach to management