Regional Sales Lead at Victory Farms

We’re seeking motivated and experienced Regional Sales Lead to join our team. In this role you will be responsible for maximizing the sales potential, crafting data driven sales plans and justifying those to plans to the management prior to implementation. You will oversee securing our Kenyan fish market share by keeping Victory Farms competitive and innovative.

Roles & Responsibilities:

Your four (4) primary responsibilities will consist of:

• Sales Targets – successfully deliver the set targets month over month by taking ownership and ensuring the same through the chain of ownership in the sales department. Sales should be delivered with the best margins as possible.
• People Development – training the team to ensure we are building tomorrow’s leadership though a mix of internal and external trainings. Focus on internal growth opportunities for the team by capacity building. Culture development to ensure a conducive environment where people thrive.
• Inventory Management – Implement tracking and ownership mechanisms along the value chain that promote low spoilage and variances. Develop a detailed carrot and stick program that’s well understood by the team.
• Reporting and Implementation – Use of data to forecast market behavior relevant to our business (competitor movements, customer insights, pricing, etc.) Create market opportunities based on back casting and forecasting.

Regional sales Lead extended responsibilities include:

• Analyzing data from internal systems and external sources to identify opportunities to improve sales performance
• Identifying and contacting potential clients to determine their needs and assess their interest in the company’s products or services
• Managing a sales team, providing ongoing coaching and feedback to help them increase their performance
• Ensuring that company products or services are represented accurately in advertising and marketing materials
• Developing strategies to increase market share by identifying new opportunities in existing markets or developing new markets
• Developing and implementing a strategic plan to achieve specific goals such as increasing revenues or improving customer satisfaction
• Negotiating contracts and managing relationships with vendors, suppliers, partners and other external parties to ensure compliance with legal requirements
• Providing leadership, training, and motivation to the sales team to help them meet their goals.
• Organizing on ground marketing campaigns in the different regions to increase market awareness of the products
• Collaborating with the marketing department to promote visibility of the brand and products in the market.
• Communicating regularly with senior management about the status of projects and issues that could impact performance.

Skills and Qualifications

• Education: Bachelor’s degree in Business Administration, Marketing, Sales, Commerce, or a related discipline is required.
• Sales Experience: Minimum of 5+ years of proven experience in FMCG sales, demonstrating a strong track record of meeting and exceeding sales targets.
• Project Planning and Multitasking:Excellent organizational skills with the ability to plan, prioritize, and manage multiple projects and tasks simultaneously to meet deadlines without compromising quality.
• Negotiation Skills: Highly skilled in negotiation techniques to effectively advocate for the company’s interests, influence key decision-makers, and secure profitable agreements with clients and stakeholders.
• Relationship Management: Strong capability in building, nurturing, and sustaining long-term relationships with internal teams, customers, and other relevant stakeholders to support business growth and brand loyalty.
• Technical Skills: Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) for sales reporting, data analysis, and presentation.
• Values and Integrity: Exhibits high ethical standards, professional integrity, and accountability in all business dealings, fostering trust and credibility within the team and with external partners.

Benefit:

• Visibility into the world’s fastest growing aquaculture company.
• Ideal for a candidate looking to dive into a mission-oriented Organization.
• The team is committed to the candidate’s success and will provide coaching, mentorship, and unique exposure to people and experiences that come from the most successful leaders in the entrepreneurial community and the social sector.