Sales Administration & Operations at Bridge Talent Management

Role Purpose

The Lead Sales Administration & Operations role is responsible for leading sales administrative functions and operational execution for an assigned FMCG category. The role supports revenue delivery through strong back-office management, accurate documentation, system integrity, cross-functional coordination, and effective customer and distributor engagement.

Key Responsibilities

Sales Administration & Back-Office Operations

• Lead and manage the sales administration team to support category revenue targets and sales execution.
• Oversee all sales administrative activities, including order processing, documentation, invoicing coordination, and customer account management.
• Ensure accuracy, completeness, and timeliness of sales documentation in line with company policies and controls.

Systems, Reporting & Controls

• Ensure effective use of SAP or other ERP systems for order management, invoicing, reporting, and customer data integrity.
• Prepare and analyse sales reports, dashboards, and operational metrics using ERP systems and advanced Excel.
• Maintain strong operational controls to support audits, compliance, and governance requirements.

Cross-Functional Coordination

• Work closely with production, dispatch, logistics, and supply chain teams to ensure timely order release and delivery.
• Coordinate with finance on invoicing accuracy, credit controls, and customer account reconciliation.
• Act as the key operational link between sales, operations, and finance teams.

Customer & Distributor Management

• Build and maintain strong working relationships with key customers, distributors, and business partners.
• Support customer satisfaction and repeat business through efficient service delivery and issue resolution.
• Monitor service issues and escalate operational risks that may impact revenue or customer relationships.

Planning, Analysis & Improvement

• Analyse market trends, competitor activity, and sales performance to identify growth and efficiency opportunities.
• Develop, implement, and continuously improve sales operations procedures, including reporting, inventory oversight, and planning coordination.
• Drive continuous improvement initiatives to enhance efficiency, accuracy, and service quality.

Requirements

Qualifications & Experience

Academic Qualifications

• Bachelor’s degree in Business Administration, Commerce, Supply Chain, or a related field.

Experience

• 5–8 years’ experience in FMCG sales operations or sales administration, with proven leadership responsibility.
• Strong administrative and back-office experience within an FMCG environment.
• Proven experience coordinating with production, dispatch, and supply chain teams.

Systems & Skills

• Strong hands-on experience with SAP or similar ERP systems (mandatory).
• Advanced Excel and reporting capability.
• Strong leadership, coordination, and stakeholder management skills.
• High attention to detail and strong process orientation.