Sales and Marketing Associate (Somali Speaking) at Gap Recruitment Services Limited

Job Purpose:

The Sales & Marketing Associate will be responsible for driving outreach, awareness, and client acquisition within Somali-speaking communities. The role involves promoting career development services through both digital and community channels, creating engaging content, and building meaningful partnerships with institutions such as schools, NGOs, and universities. The ideal candidate is persuasive, well-connected, and passionate about empowering youth and job seekers.

Key Responsibilities:

Sales Strategy & Execution:

• Promote career development services through community events, social media, and one-on-one outreach.
• Convert leads into paying clients through personalized follow-up and persuasive sales techniques.
• Create and share video content (e.g., reels, testimonials) to support marketing efforts.
• Execute culturally appropriate marketing campaigns that resonate with the Somali-speaking audience.
• Collaborate with the marketing team to localize messaging and refine sales strategies.

Community Outreach & Engagement:

• Build trust and visibility within Somali-speaking and Muslim communities.
• Engage youth groups, job seekers, schools, religious institutions, and informal community hubs.
• Represent the company at relevant events and facilitate on-the-ground promotions.

Partnership Development:

• Identify opportunities for collaboration with Islamic universities, NGOs, madrassas, and training centers.
• Prepare and present partnership proposals tailored to each institutions needs.
• Negotiate and formalize agreements that expand brand visibility and service uptake.

Reporting & Insight Sharing:

• Track daily outreach activities, new leads, and conversion rates.
• Share community feedback and emerging trends with the internal team.
• Submit weekly performance reports to the management team with actionable insights.

Qualifications & Experience:

• Fluency in Somali (spoken and written) is a must. Swahili or Arabic are a plus.
• 1-3 years experience in sales, field marketing, community mobilization or partnerships.
• Strong personal network within Somali or Muslim communities across Kenya.
• Exposure to digital marketing or content creation (video, social media) is desirable.
• Ability to write basic proposals and communicate clearly and professionally.

Key Competencies & Attributes:

• Outgoing and persuasive communicator with a strong sense of cultural sensitivity.
• Target-driven and self-motivated with a results-oriented mindset.
• Proficient in using WhatsApp, Facebook, and LinkedIn for outreach.
• Strong organizational skills and ability to manage multiple follow-ups.
• Passionate about youth development and community engagement.