Sales and Marketing Intern at Nairobi Waldorf School

Position Overview

• The intern will collaborate closely with the Marketing and Communications Coordinator to develop and implement strategic sales and marketing plans, ensuring effective engagement across all platforms and fostering strong community relationships to increase enrollments at the school.

Sales Responsibilities

• Develop and implement sales strategies, plans, and programs to achieve student enrolment and revenue targets.
• Explore and develop alternative revenue streams, such as hiring grounds for events, the multipurpose hall, sports fields, classrooms for holiday camps, and catering services.
• Collaborate with the Head of Department (HOD) to design the sales budget, monitor its utilization, and assess the impact of sales activities.
• Identify new market opportunities and customer segments.
• Foster relationships with existing clients and acquire new ones using Customer Relationship Management (CRM) tools and techniques.
• Build and nurture strong relationships with local businesses and organizations to create mutually beneficial partnerships.

Marketing Responsibilities:

• Develop and execute marketing strategies, plans, and programs to achieve positive brand equity for NWST and its product and service offerings.
• Manage the marketing planning process, including analyzing marketing opportunities, selecting target markets, designing marketing strategies, developing marketing plans, and overseeing marketing efforts.
• Build and enhance the brand, identify target markets, improve customer experience, and develop product and communication strategies.
• Manage PR and media relations programs to ensure the organization remains top-of-mind in the target market.
• Demonstrate responsible corporate citizenship through Corporate Social Responsibility (CSR) initiatives.
• Source funds from donors to support various school initiatives and organize fundraising activities.
• Develop and utilize marketing channels that support the sales and marketing strategy, including newspapers, magazines, radio, TV, mail, telephone, billboards, posters, flyers, CDs, and social media.

Digital Marketing Responsibilities:

• Develop and implement SEO strategies to enhance the online presence of the school’s website and other digital platforms.
• Manage social media platforms (Website, LinkedIn, YouTube, WhatsApp, Instagram, etc.) to ensure active presence and engagement.
• Ensure NWST has an active presence on all social media platforms.
• Create, manage, and present up-to-date and accurate content across all social media platforms.
• Collect content from various stakeholders and present it on all social media platforms.
• Create and manage digital content to engage with the target audience effectively.
• Provide analytical reporting on digital marketing efforts to measure success and identify areas for improvement.

Alumni Relations Responsibilities:

• Develop and implement strategies to actively engage alumni in school activities and events.
• Foster and maintain strong relationships with alumni through regular communication and updates about school developments.
• Organize and facilitate alumni networking events to strengthen connections between alumni and the school community.
• Create opportunities for alumni to mentor current students and share their professional experiences.
• Develop programs to recognize and celebrate the achievements of alumni, showcasing their success stories as part of the school's brand.
• Manage alumni communication channels, including newsletters, social media groups, and the alumni section of the school website.
• Collect and share alumni testimonials and success stories to enhance the school's reputation and attract prospective students.

Your Experience and Qualifications:

• Must have Bachelor’s Degree/Diploma in Sales or Marketing.
• Proven experience in marketing (internships, projects, or prior roles), preferably in the education sector.
• Registered in the affiliated sales and marketing bodies.
• Strong understanding of digital marketing strategies and tools (including SEO, social media marketing, and content management).
• Excellent written and verbal communication skills, with the ability to create compelling.
• Marketing content and effectively interact with diverse audiences.
• Basic knowledge of market research and analysis techniques.
• Familiarity with marketing software and tools (e.g., Google Analytics, CRM systems).
• Strong organizational skills and the ability to manage multiple tasks and projects simultaneously.
• Creative thinking and problem-solving abilities.
• Enthusiasm for working in the education sector and a commitment to supporting the mission of Nairobi Waldorf School Trust.