Sales and Marketing Officer at CDL Human Resource

Overall Job Purpose

• Responsible for marketing the society and all products, educating the customers and projecting the society’s image positively.

Roles and Responsibilities

• Aggressive recruitment of existing members into the FOSA and new members into the Society.
• Market all the Sacco products both savings and credit facilities in order to increase patronage
• Deposit mobilization through aggressive marketing of the deposits products to increase the society liability book.
• Aggressively market the loan facilities to the existing and potential members in order to increase the society’s asset book and revenue.
• Aggressively market the transaction activities of the Sacco in order to increase the non-funded income of the society.
• Aggressively market the Micro credit facilities in order to increase revenue from this business line.
• Training of potential customers who want to form groups and facilitate the formation of these groups.
• Educate the members/customers before and after they take loans to ensure that the loans taken are applied to beneficial use.
• Regular review of the society’s products with a view to facilitate their improvements to meet market demands and members needs while ensuring enhanced profitability to the society.
• Enhancing the Society’s visibility by regular email communications to members, updates on the website and social media.
• Initiate and ensure regular advertisements of the society’s products through acceptable and value adding channels including use of brochures, flyers, notice boards, media, e-mails and others.
•  Maintain close relationships with the customers in order to ensure customer satisfaction and experience.
• Give periodic reports and circulations on sales and marketing activities
• Organize for and participate in members and customer forums to educate them and enlighten them on all Sacco products and services and address their concerns.
• Organize and facilitate all general meetings of the members.
• Conduct market intelligence to understand emerging customer needs, competitors actions and general market trends in order to recommend proactive strategies to the Society management.

Academic Qualifications & Experience

• Minimum of Diploma in Business administration (Marketing Option) or its equivalent from a reputable institution. A Degree would be an added advantage
• Minimum of 3 years working experience in a financial services institution.
• Proficiency in MS Office suite.

Key Skills and Competencies

• Demonstrate the following skills and competencies: diligence, efficiency, respect, integrity, innovation and co-operation