Sales & Business Development Executive – Audio Visual Equipment & Services at Premier Audio Visual Limited

Reports To: Management

• We are looking for a motivated, confident and results-oriented Sales & Business Development Executive to join our team and help drive sales, expand our customer base and grow our business.
• The ideal candidate should have strong communication and selling skills, be comfortable approaching and dealing with new clients, and have the ability to identify business opportunities and convert them into sales.
• Experience or knowledge in the audio visual, events, ICT, electronics or related industries will be an added advantage.

Key Responsibilities

• Identify and pursue new business opportunities for the company's AV equipment and services.
• Actively market and sell projectors, sound systems and other audio visual equipment.
• Promote the company's equipment-hire and event AV services to potential clients.
• Identify potential customers through field visits, referrals, networking, online platforms and other sales channels.
• Develop and maintain strong relationships with existing and prospective clients.
• Respond to customer enquiries and provide appropriate product and service information.
• Prepare and follow up quotations, proposals and sales leads.
• Conduct regular follow-ups with prospective customers to convert enquiries into sales.
• Understand customer requirements and recommend suitable AV equipment and solutions.
• Develop and maintain a database of prospective and existing customers.
• Monitor market trends, competitor activities and potential business opportunities.
• Assist in developing and implementing sales and marketing strategies.
• Represent the company professionally when meeting clients and attending events.
• Work closely with the technical and operations team to ensure customers receive appropriate AV solutions.
• Support the coordination of equipment hire and other customer requirements where necessary.
• Meet agreed sales and business development targets.
• Prepare regular sales and activity reports for management.
• Take initiative in identifying ways to improve sales and grow the company's market presence.
• Where required, provide leadership and guidance to other members of the sales/marketing team.

Requirements and Qualifications

• Diploma or Degree in Sales and Marketing, Business Administration, Business Management, Marketing, or a related field.
• Proven experience in sales, marketing, business development or a customer-facing role.
• Strong communication, negotiation and interpersonal skills.
• Ability to identify sales opportunities and convert leads into customers.
• Strong customer service and relationship-building skills.
• Self-motivated, proactive and target-oriented.
• Ability to work independently with minimal supervision.
• Good presentation and persuasion skills.
• Good computer skills, including Microsoft Office and internet-based communication tools.
• Willingness to conduct field sales and meet clients when required.
• Ability to prepare quotations and communicate professionally with customers.
• Knowledge or experience in audio visual equipment, electronics, ICT, events or related industries will be an added advantage.
• Previous leadership or team coordination experience will be an added advantage.

Key Skills

• Sales & Business Development
• Marketing
• Customer Relationship Management
• Negotiation
• Communication
• Lead Generation
• Client Acquisition
• Presentation Skills
• Networking
• Problem Solving
• Teamwork
• Leadership
• Target Orientation

What We Are Looking For

• We are looking for someone who is ambitious, energetic and commercially minded.
• The successful candidate should not wait for customers to come to the company. They should be able to actively look for opportunities, approach potential customers, build relationships, follow up leads and generate business.
• A person who can eventually take responsibility for coordinating or leading other sales/marketing staff will have an added advantage.