Sales Executive at CDL Human Resource

Job Description

Product Delivery & Logistics

• Verify dispatched products and assets against the delivery book and accept custody by signing the dispatch book.
• Plan and follow time- and cost-effective delivery routes based on customer locations, using alternatives where needed.
• Deliver products accurately, safely, and on time to Taimba vendors as per scheduled routes.
• Ensure all deliveries are captured in real-time on the DMS app.
• Adhere to food safety standards during handling, transit, and delivery to prevent spoilage or loss.

Cash Management & Reconciliation

• Collect customer payments in full and ensure accurate reconciliation of cash, returns, crates, and assigned assets.
• Deposit collected cash to the correct company accounts (tills) in line with company policy.
• Reconcile product and asset variances at the end of shift and resolve any discrepancies before signing off.

Sales Execution & Customer Engagement

• Use DMS to fulfill orders and manage customer expectations in case of delays or stock-outs.
• Respond promptly and professionally to vendor queries in the market.
• Proactively push available stock based on demand or sales activation opportunities.
• Introduce new products/services to customers and gather feedback on their reception and satisfaction.
• Collect real-time market intelligence including competitor activity and emerging trends.

Reporting & System Use

• Submit daily sales reports and feedback using DMS or Teams.
• Report any product or vehicle variances to dispatch or line manager as per company guidelines.
• Share vendor feedback and market trends regularly for internal review.

Requirements

• Minimum of 2–3 years’ experience in FMCG/FRESH GOODS operations, preferably in delivery, logistics, or sales.
• Strong knowledge of cash handling, reconciliation, and customer engagement.
• Familiarity with digital management systems (DMS) and reporting tools.
• Excellent communication and interpersonal skills.
• Ability to work independently, manage time effectively, and adapt to dynamic market conditions.