Careers at CDL Human Resource

Role Overview

• We’re looking for a sharp, execution-driven Marketing Assistant to support fast-paced retail campaigns across our furniture business. This role blends creativity, data, and commercial thinking—ideal for someone who enjoys turning ideas into sales.
• You’ll play a key role in campaign execution, Content creation, digital marketing, in-store activations, and customer engagement, ensuring our brand stands out and drives measurable results.

Key Responsibilities

Campaign Execution & Coordination

• Assist in planning and executing marketing campaigns (sales, promotions, seasonal offers)
• Coordinate with branches, and sales teams to ensure smooth campaign rollout
• Track campaign timelines and deliverables to ensure deadlines are met

Digital Marketing Support

• Manage and update content across social media platforms, and WhatsApp channels
• Assist in managing online leads, inquiries, and customer engagement funnels

In-Store & Branch Marketing

• Support implementation of in-store branding (POS materials, signage, displays)
• Ensure consistency of brand messaging across all branches
• Assist in organizing  activations, promotions, and customer events

Content & Creative Support

• Work with designers to develop marketing materials
• Write basic marketing copy for promotions, captions, and SMS/WhatsApp campaigns
• Capture basic content (photos/videos) for real-time marketing needs

Data, Reporting & Insights

• Track performance of campaigns (footfall, leads, conversions, sales)
• Maintain marketing reports and dashboards
• Provide insights and recommendations based on campaign performance

Customer-Centric Marketing

• Support customer engagement initiatives
• Assist in improving customer journey across online and offline touchpoints
• Help manage CRM or lead databases

Requirements

Qualifications & Experience

• Bachelor’s Degree or Diploma in Marketing, Business, Communications, or related field
• 1-2 years’ experience in marketing (retail experience is a strong advantage)
• Basic understanding of Content creation & digital marketing (social media, ads, content)
• Experience working in a fast-paced, target-driven environment

Key Skills & Competencies

• Strong execution and attention to detail
• Good communication and coordination skills
• Commercial awareness (understands sales impact)
• Creative thinking with a practical approach
• Basic data analysis and reporting skills
• Ability to multitask and meet tight deadlines
• Proactive and solution-oriented mindset

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Job Description

Product Delivery & Logistics

• Verify dispatched products and assets against the delivery book and accept custody by signing the dispatch book.
• Plan and follow time- and cost-effective delivery routes based on customer locations, using alternatives where needed.
• Deliver products accurately, safely, and on time to Taimba vendors as per scheduled routes.
• Ensure all deliveries are captured in real-time on the DMS app.
• Adhere to food safety standards during handling, transit, and delivery to prevent spoilage or loss.

Cash Management & Reconciliation

• Collect customer payments in full and ensure accurate reconciliation of cash, returns, crates, and assigned assets.
• Deposit collected cash to the correct company accounts (tills) in line with company policy.
• Reconcile product and asset variances at the end of shift and resolve any discrepancies before signing off.

Sales Execution & Customer Engagement

• Use DMS to fulfill orders and manage customer expectations in case of delays or stock-outs.
• Respond promptly and professionally to vendor queries in the market.
• Proactively push available stock based on demand or sales activation opportunities.
• Introduce new products/services to customers and gather feedback on their reception and satisfaction.
• Collect real-time market intelligence including competitor activity and emerging trends.

Reporting & System Use

• Submit daily sales reports and feedback using DMS or Teams.
• Report any product or vehicle variances to dispatch or line manager as per company guidelines.
• Share vendor feedback and market trends regularly for internal review.

Requirements

• Minimum of 2–3 years’ experience in FMCG/FRESH GOODS operations, preferably in delivery, logistics, or sales.
• Strong knowledge of cash handling, reconciliation, and customer engagement.
• Familiarity with digital management systems (DMS) and reporting tools.
• Excellent communication and interpersonal skills.
• Ability to work independently, manage time effectively, and adapt to dynamic market conditions.