Sales Executive at Peoplelink Consultants Ltd

Responsibilities

• Achieve Regional Sales Targets by working with distributors to grow existing markets and open new ones.
• Manage Distributor Relationships (MR) and evaluate their performance based on defined KPIs.
• Conduct Distributor KPI Monitoring, focusing on financial health checks, stock levels (Min/Max, quality, handling), warehouse capacity, and Route-to-Market (RTM) infrastructure.
• Attain Regional Sales Targets through aggressive order generation across turnover, volumes, revenue, and collection metrics.
• Monitor and analyze category performance (TLC, Exercise Books, Traded products) at all levels and develop SMART corrective action plans.
• Drive Distributor Growth by ensuring distributors list the full product range and increase sell-out volumes.
• Manage Sales Drivers (QDVPPP): Identify and implement corrective measures for problem distributors, brands, and markets in the assigned region.
• Develop and Execute Below-The-Line (BTL) Activities such as Back- to-School (BTS), Brand Activations (BAs), Trade Discount Redemptions (TDRs), and consumer promotions.
• Manage company resources and customer asset partnerships to ensure positive Return on Investment (ROI).
• Collect and analyze market intelligence to counter competition and gain a competitive edge.
• Recruit new clients and introduce new business streams to bridge distribution gaps and improve numerical distribution.
• Proactively seek out and engage "Blue Oceans" (untapped markets) for business growth and expansion.
• Ensure timely debt collection to maintain account alignment and facilitate prompt order conversion.
• Set Min/Max stock levels for key distributors to optimize inventory. Operate strictly within the set budget for overall cost management.
• Location-North and South Rift Regions, and Western Region

Requirements

• Minimum of 3 years of experience in an Executive Sales role within the Manufacturing sector/FMCG.
• Experience in a similar industry is preferred.
• Bachelor's Degree or Diploma in Business Management or equivalent.
• Must be Computer literate.
• Possession of a Valid driving license.
• Assertive (goal-oriented, competitive, and decisive).
• Amiable (patient, friendly, and open to challenges).
• Expressive (persuasive, outgoing, creative, and seeks strong
• personal relationships).
• Analytic (fact-driven, direct, patient, and prepared).
• High level of integrity.