Sales Lead- Modern Trade Nairobi at Booch

Minimum Qualification and Skills:

Educational Qualifications:

• A Degree or Diploma in Sales & Marketing, Business Administration, or related field.
• A professional certification in sales or marketing is an added advantage.

Experience:

• Minimum 5 years of progressive sales experience, with at least 3 years in Modern Trade (Key Accounts).
• Proven track record of growing volumes, achieving revenue targets, and managing large retail chains like Carrefour, Quickmart, Naivas, Chandarana, etc.
• Experience in FMCG or Beverage sector.

Key Skills & Competencies:

• Strong negotiation and relationship management skills with retail buyers and category managers.
• Expertise in route-to-market strategies, listing procedures, trade terms negotiation, and visibility planning.
• Deep understanding of Modern Trade operations, including shelf space management, planograms, stock rotations, and promotions.
• Excellent analytical skills to interpret sell-in vs. sell-out data and drive decisions.
• Competence in trade marketing and category development.
• Leadership skills to coach, mentor, and lead sales teams or merchandisers.
• Proficiency in MS Office (especially Excel), and sales reporting tools (ERP/CRM).

Personal Attributes:

• Self-driven, result-oriented, and able to work under pressure.
• Strong interpersonal and communication skills.
• Ability to work cross-functionally with logistics, marketing, and production teams.

Other Requirements:

• Must have a valid driving license.
• Solid network and contacts within the Retail and distribution Channels.
• Demonstrated ability to open new Modern Trade accounts and improve penetration per outlet.