Sales Lead (Preseller) - Eastern Region at Bridge Talent Management

About this role:

Our client, a leading importer and distributor of consumer products, including personal care, household goods, pharmaceuticals, and food items, is seeking a Sales Representative to manage accounts inn the Eastern Region. The role focuses on driving growth through order generation, outlet expansion, visibility execution, and building strong trade relationships to achieve targets.

Responsibilities:

Sales Execution

• Generate daily presales orders from assigned outlets in line with route plans.
• Achieve monthly volume, value, and productivity targets.
• Conduct cash sales directly to retailers for gums, ensuring immediate payment and proper receipting.
• Ensure effective SKU coverage and order completeness per outlet.
• Achieve and exceed monthly sales volume, value, and distribution targets
• Drive new product introductions and monitor performance in trade.

Distribution & Merchandising

• Expand the outlet universe by identifying and recruiting new customers.
• Ensure product availability and visibility in all active outlets.
• Implement merchandising standards, POS placement, and shelf management as per brand guidelines.
• Work closely with delivery teams to ensure timely fulfillment of presales orders.

Market Intelligence

• Track competitor activities, pricing, and trade promotions, and report insights weekly.
• Identify emerging market opportunities and recommend action plans.
• Collect customer feedback to support brand and sales strategy refinement.

Relationship Management

• Build and maintain strong trade relationships with retailers, wholesalers, and key accounts.
• Handle trade complaints professionally and escalate unresolved issues promptly.
• Act as the face of Radbone Clark in the market, upholding company values and service standards.

Reporting and Compliance

• Submit daily call reports, presales data, and market feedback to the Area Sales Manager.
• Adhere to company policies on credit, pricing, and route compliance.
• Maintain accurate outlet records and ensure all trade documentation is complete.

Requirements

Qualifications:

• Diploma or Bachelor’s degree in Sales, Marketing, Business, or related field.
• Minimum of 2–3 years’ experience in FMCG sales, preferably as a preseller or van sales rep.
• Strong negotiation and relationship management skills.
• Proficient in route planning, order generation systems, and basic MS Office tools.
• Self-driven, disciplined, and familiar with the Eastern Kenya market geography and trade dynamics.
• Possession of a valid driving license (Class B or C) is an added advantage