Senior Associate, Digital Marketing at Moringa School

Job Summary

• We are looking for an enthusiastic Senior Digital Marketing Associate to be a part of our Marketing team. You will be responsible for undertaking digital promotional activities, creating content for the company’s online campaigns as well as website collateral. This includes copywriting for the company website, liaising with the designer in creating campaign collateral for brand awareness and lead generation campaigns and working on a Paid Media and SEO strategy. This role will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Key Responsibilities 

• Performance/Paid Marketing:
  • Develop, execute and optimize performance and digital marketing campaigns across channels such Google Ads, Facebook Ads, Instagram, LinkedIn, Twitter and other platforms in collaboration with Product Marketing Managers against the set objectives for each admissions cycle
  • Work closely with the creative team to develop compelling ad creatives, copy, and landing pages.
  • Track and analyze campaign performance to develop actionable insights that ensures maximum ROI for each admissions cycle.
  • Document current strategies in paid media playbook and ensure adherence to all frameworks captured in the playbook.
  • Conduct regular tests and ensure there is clear documentation of those tests for purposes of drawing analysis and actionable learnings
  • Maintain a clean account structure on all search platforms (e.g. Google AdWords, Bing) and social marketing platforms e.g (Facebook Ads)
  • Manage email marketing campaigns, including segmentation, automation, and personalized content strategies.
  • Monitor and manage advertising budgets, ensuring effective allocation of resources.
  • Generate and present regular reports on campaign performance, insights, and recommendations to stakeholders.
  • Collaborate with the product, sales, and other internal teams to align marketing strategies with business objectives.
  • Support the setup and tracking of conversions, and customer journeys across platforms.
  • Suggest and develop new campaigns across multiple channels.
  • Maintain partnerships with PPC ad platforms and vendors.
  • Keep abreast of PPC and SEM trends.
• Develop Content and Social Media Strategy 
  • Lead the conceptualization of the social media strategy with the support of the social media manager.
  • Collaborate with the social media manager, graphic designer to plan and develop content style and layout.
  • Formulate a cross-platform content strategy.
  • Stay up-to-date with current digital trends and suggesting new ideas to enhance the digital strategy of the organization. 
  • Supervise social media manager
• Search Engine Optimization
  • Develop and execute successful SEO strategies.
  • Conduct keyword research in collaboration with the Product Marketing Managers.
  • Review technical SEO issues and recommend fixes.
  • Optimize website content, landing pages and paid search copy in collaboration with Product Marketing Managers.
  • Direct off-page optimization projects (e.g. link-building) 
  • Collect data and report on traffic, rankings and other SEO aspects.
  • Keep abreast of SEO and integrated marketing trends.
• Copywriting
  • Liaise with the Webmaster to create new website pages, add photos and other enhancements.
  • Review landing pages for optimal customer experiences.
  • Lead copy development and delivery of digital marketing campaigns across digital channels, including Email, CRM, SEO/SEM, Display, and Web to promote our brand, products, and impact/outcomes.
  • Liaises with Product Marketing Managers to create email marketing campaigns.

About You

Desired (Job Knowledge and Skills):

• Bachelor's degree in Marketing, Business, or a related field.
• [5+] years of experience in performance and digital marketing, including expertise in digital advertising platforms such as Google Ads, Facebook Ads ,LinkedIn, Twitter and others.
• Proficiency in using marketing automation tools and email marketing platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with A/B testing, experimentation, and optimization techniques.
• Excellent written and verbal communication skills.
• Strong project management skills with the ability to handle multiple tasks and prioritize effectively.
• You exhibit a high attention to detail and possess the ability to deliver high quality work and effectively multi-task in a deadline driven atmosphere.
• Ability to work collaboratively in a team environment.
• Knowledge of SEO and other digital marketing strategies is a plus.

Required (Education and Experience)

• Experience in performance marketing - Google Ads, Meta, Linkedin, Twitter and media buying (must have)
• Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform, and motivate.
• Strategic thinking skills with the ability to build innovative marketing campaigns.
• Strong grasp and knowledge of digital marketing strategies, platforms, and tools.
• Tactical ability to execute simultaneously against multiple competing priorities.
• Deep brand management and media experience with an agency, retail, or technology company.
• Possess digital marketing proficiency, using data to inform and support the organization's decisions.
• Solid knowledge of analytics tools (e.g., Google Analytics, Email platform analytics, etc.) and Excel for reporting and budget purposes.
• Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Proven success in driving creative, integrated digital media buying/social media campaigns from concept to execution and reporting, while improving a digital customer’s experience.
• Demonstrates detailed thinking, exemplifies accountability and follows through.