Senior Brand Manager at KCB Bank Kenya

KEY RESPONSIBILITIES

• Developing annual brand plans for differentiated complex and diverse product lines, as well as executing tactical initiatives for the products’ marketing in a seamless manner
• Working closely with the unit heads, product development teams and sales teams to achieve the business objectives whilst participating in projects driven by the respective business units 
• Develop and leverage on strategic partnerships to catalyze product branding, visibility and uptake across the target markets
• Stakeholder management: ensure quality relationship management with all stakeholders i.e; business partners and branding service providers for own area 
• Work collaboratively with the MCC teams to bring the approved marketing programs to life i.e. events, digital marketing, communications, PR support, etc.
• Responsible for budget planning, control and expense tracking of all projects to ensure they are delivered within budget, and within policy, to meet the objectives across their Business Units.
• Uphold the brand guidelines across the Group and all business units as well as all Bank’s touch points, communicating across the business as a champion of the company’s brand guidelines to secure brand identity and maintain brand integrity
• Reviewing and enhancing all communication materials and collateral within the business to ensure adherence and consistency to the overall Brand Positioning, Values and Identity Standards.
• Convening regular progress review meetings with advertising, media, PR and experiential agencies, to ensure tracking of all ongoing projects, and manage work progress on an ongoing basis.
• Regular performance tracking of marketing campaigns and activations against set KPIs e.g, sales numbers and value, monthly share of Voice (SOV) and compilation of reports on each activity that is circulated to the respective stakeholders
• Working with analytics to identify key consumer insights to strengthen the development and execution of brand campaigns while ensuring delivery against the overall bank strategy; Utilize research reports such as Brand Tracker, Usage and Attitude surveys and product specific surveys to inform and develop marketing plans.

MINIMUM POSITION QUALIFICATION REQUIREMENTS

Acdemic & Professional

Education 

• Bachelor’s Degree
• Any relevant Field RQ

Professional Qualifications

• CIM AA
•  Master’s Degree Marketing/Business Management DE

Experience

• Total Minimum No of Years’ Experience Required 5

Detail Minimum No of Years Need Type[1]

• Marketing/Brand Management  5 RQ
• Marketing Agency management 4 RQ
• Communications & presentation skills 3 RQ
• Marketing campaigns  5 RQ
• Product Development  4 DE
• Digital Marketing  3 DE
• Budget Management 3 RQ
• Leading & Managing Teams 2 RQ