Senior Category Manager (Corporate and Weddings) at Fairmont Hotels & Resorts

Reporting to the Director, Digital, Marketing & Communications, the Senior Category Manager is responsible for developing the Corporate and weddings segments of Fairmont Kenya properties on local and international markets position.

What is in it for you:

• Employee benefit card offering discounted rates in Accor worldwide
• Learning programs through our Academies and the opportunity to earn qualifications while you work
• Opportunity to develop your talent and grow within your property and across the world!
• Ability to make a difference in the local community through our Corporate Social Responsibility activities, like Planet 21 

What you will be doing:

Reporting to the Director of Digital, Marketing and Communications, responsibilities and essential job functions include but are not limited to the following: 

• Develop the occupancy rate taking marketing action : brand image, offer, go-to-market, loyalty and advocacy
• Analyse data : revenues, competition, consumer insights, reputation, brand image
• Identify threat, opportunities and take actions
• Develop Story telling for each sub target of the segment
• Develop the offer : experience all along the path to purchase (service, accommodation, F&B, events) together with the operation direction
• Propose a strategy of go-to-market including media communications, digital communications, PR, trade marketing, product improvements
• Ensure customer relationship management through actions of loyalty management, rating management, community management
• Work closely with sales and reservations
• Report to the Director of Marketing Communications and Digital
• Coordinate execution together with a junior category manager, a digital specialist, a social media specialist, operation managers,
• Manage agencies: PR, creation, etc.
• Look for partnerships
• Create content
• Develop a Training plan together with training managers to align internally the brand positioning, story telling and the strategy
• Manage budget

Your experience and skills include:

• 5 years’ experience minimum in marketing position such as brand manager or marketing category manager Ideally in the luxe industry, hospitality or travel industry