Senior Marketing Executive - Research & Product Development (Faulu) at Old Mutual Kenya

Introduction

Reporting to the Marketing Manager, Research & Development the job holder will be responsible for researching on Brand, Financial Environment and Consumer Dynamics with the objective of developing products and facilitating business decision making, as well as management of the Faulu Products Portfolio.

Minimum Requirements

• A Degree in business, marketing or social sciences field with relevant qualifications including marketing, insurance, customer service, communications and/or public relations
• Computer proficiency
• Analytical Skills
• Public Relations Skills
• 3 years of marketing/product management experience
• Highly creative with strong presentation and communication skills
• Strong analytical skills
• A team player disposition
• Innovative strategic marketer and planner
• Sharp knowledge of market trends
• Good public image and personality
• Ability to travel extensively
• Flexible working hours

Job Specification...

• Research, Measurement and Surveys
  • Analyzing financial sector trends in support of strategy initiatives - investigative studies to guide decision making
  • Data mining for the brand and various products - Competitor benchmarking and determination of products market viability
  • Brand Health Checks / Brand Tracker - Liaise with relevant research agencies to conduct Brand Tracker studies
  • Conduct Customer Satisfaction Surveys - Customer Satisfaction Index (CSI) and Net Promoter Score (NPS)
  • Pre and Post Campaign Measurement - Campaign impact assessment reports
  • Facilitate qualitative and quantitative consumer banking behaviour studies
  • Internal staff motivation and performance surveys- Analysis and report writing
  • Conduct Branch Feasibility Studies
• Customer Value Proposition Development
  • Conducting and monitoring CVP studies and customer profiling in the organization in alignment with business strategy
  • Customer segmentation and product rationalization as per CVP
• Product Development
• Member of the Products Development Committee
• Needs analysis, design and Product testing - responsible for researching, developing and building products based on industry experience and contact with customers and prospects
• Product development from end to end
  • Identifying and assessing relevance of both existing and new products through the lens of respective CVPs
  • Product concept testing(UAT), piloting and tracking in conjunction with Operations Excellence department and I.T Business Systems
  • Developing product enhancement strategies including making recommendations on time to business development
  • Product fact sheet development and updates
  • Competitor product benchmarking to inform business decisions
  • Closure of all product related regulatory and internal approvals
  • Training of customer facing staff on products
• AML, KYC and CFT Responsibilities
  • Monitor, on a continuous basis, all transactions to ensure that unusual and suspicious transactions are reported to the Money Laundering Reporting Officer (MLRO)
  • Implementing and enforcing the board approved AML, KYC & CFT policy in as far as is applicable within my area of responsibility
• Innovations
  • In conjunction with the Products Development Team nurture innovative technological strategies in product development
• Experiential Activities
  • Product activations, market storms, branding and customer loyalty
  • Participate in product and thematic campaigns activations
  • Facilitate product communication strategy
  • Assist on need basis to determine flagship products and services to promote during sponsorships
  • Faulu Experiential Asset Management
  • Ensure truck, equipment, sound and all experiential inventories are serviced and maintained.
  • Budget management of all the departmental functions
  • Available to take any other assigned tasks by management
• Content Management of Faulu Products on digital platform
  • Content management of Faulu products on digital platforms
• Leads Management
  • Monitor leads conversion and facilitate requisite reports
• Media Monitoring
  • Monitoring efficiency of contracted media services suppliers and service delivery as per stipulated Service Level Agreements
• Support customer, deposit and loans growth strategies
  • In conjunction with the Marketing Manager R&D, facilitate launch and execution of respective campaigns as dictated by business needs
  • In liaison with Marketing Communication facilitate effective product communication to promote product uptake
• Research Budget Management
  • In collaboration with the Marketing manager, R&D optimize cost management of the annual budgets for Research and Product development
• Liaison with other marketing arms (Brand & Product Communication and Experiential & CSR) to ensure 360 degree communication and customer engagement.
• Good working relations and support to other departments