Shopper Manager - Ciders at Diageo

About the Role

Join KBL in its mission to become Kenya's leading Consumer Goods Company. At the heart of our strategy is a commitment to understanding and meeting customer needs. Your role will be pivotal in designing and implementing innovative shopper programs that drive growth for our cider category.

• Customer-Centric Focus: Develop compelling propositions aligned with consumer needs.
• Commercial Impact: Design and implement profitable shopper programs that enhance brand value.
• Financial Stewardship: Manage program budgets effectively to increase return on investment.
• Growth Opportunities: Identify initiatives that unlock new demand and financial returns.
• Performance Monitoring: Analyze cider category performance to identify growth opportunities.

Key Attributes

• Organized & Motivated: Thrive in a dynamic environment, managing multiple priorities efficiently.
• Creative Leadership: Bring Diageo’s brands to life with impactful, commercially sound programs.
• Influential Presence: Lead cross-functional teams without direct authority by shaping decisions and aligning stakeholders.
• Increase Adaptability & Decision-Making: Navigate multifaceted organizational structures with confidence.

Role Responsibilities

• Contribute to strategic initiatives that drive KBL growth metrics through high-potential consumption occasions.
• Serve as a commercial lead within cross-functional teams for seamless alignment between brand ambitions and execution strategies.
• Use data-driven insights for program effectiveness, supporting decision-making processes.
• Take ownership of end-to-end development of shopper programs from concept creation to post-campaign evaluation (M&E).
• Design financially viable marketing strategies that support brand growth ahead of category trends.

Top Accountabilities

• Drive Commercial Growth: Deliver insight-led programs contributing directly to KBL’s P&L.
• Lead Program Delivery: Ensure impactful execution across key channels from brief to evaluation.
• Increase return on investment: Prioritize budget spends for optimal commercial return and efficiency.
• Influence Without Authority: Align stakeholders across functions in a sophisticated matrix organization.
• Deliver Scalable Solutions: Create adaptable marketing toolkits for retail success.

Experience / Skills Required

• Bachelor’s degree in commerce, marketing, business administration, or related field (or equivalent experience).
• Minimum 4 years of commercial experience with proven business results delivery capability.
• Demonstrated leadership skills in team management or cross-functional collaboration without direct authority.
• Strong sales/marketing expertise with an understanding of brand dynamics and customer priorities.

Desirable:

• Postgraduate qualification (e.g., MBA) preferred but not required.
• Experience in commercial management or P&L ownership is advantageous.