Shopper Manager - Core Mainstream Spirits at Diageo

About the role

Financial

• The Programmes developed by the Shopper Manager contribute to delivering the KBL’s P&L and those of their designated category/brands.
• Responsible for the in-outlet programme creation budget
• Measured against KBL growth targets and the key battlegrounds related to their designated categories

Market/ Environment Complexity

• The Shopper Manager have a broad reach across KBL, covering all channels and all brands within their designated category.
• The individual will work within the parameters of the Marketing Business Plans as well as act on specific country, category, and customer insights to deliver initiatives that can work across multiple countries and multiple channels.
• The individual must be seen as the specialist in the development of brilliant in store/bar Programmes and will have the freedom to deliver the best work with the outcome to deliver category growth and KBL brand growth ahead of the category.
• The role will require the individual to be mobile – 30% travel across KBL divisions.

Role Responsibilities

• The Shopper Manager is responsible for in-store/bar Programmes for their designated category/brand.
• Responsibility for creating category and brand Shopper Marketing Programmes for scaled execution across multiple channels.
• Responsibility for the in-store/bar Programmes from initial brief through to final toolkit development and customer proposition (as well as supporting execution and final M&E)
• Responsible for ensuring that the Programmes are commercially viable and drive category growth (and brand growth ahead of the category)
• Responsible for the in-outlet programme creation budget

Key Stakeholders

• The Shopper Manager report to the Shopper Marketing Managers
• This position is part of the team that provides the bridge between Brand/Consumer Marketing and Customer Marketing teams – key internal stakeholders include Marketing & Brand Managers, Innovation Managers and Innovation Commercialization Managers, and Channel Development Managers
• In terms of external stakeholders, the role will be responsible for building strong relationships with our BTL/Shopper Marketing agencies and will work closely with some of KBL biggest customers (>£100K NSV) to provide differentiated solutions.

Experience / skills required:

• Bachelor's degree
• A proven track record in either Marketing and/or Sales (Customer/Trade Marketing) - Strong creative judgement and good commercial understanding (of our customers and their shoppers)
• An individual who understands how to get things done within KBL and has the ability to influence across a broad network of the organization – there is some ‘thinking’ involved’ but much of this will be about simply ‘decide’ and ‘act’
• An ability to inspire agencies to deliver great work and ideally some experience of working with key customers.