Shopper Manager - Innovations (Premium Spirits) at Diageo

About the Function:

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can prosper. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realize your fullest potential.

Role Responsibilities

Key Deliverables:

• Develop and own the comprehensive innovation strategy for the innovation portfolio, ensuring alignment with the overall business objectives and consumer trends.
• Lead the end-to-end commercialization and delivery of the innovation pipeline, using deep consumer, customer and market insights to drive value creation.
• Achieve excellence in new product launches, partnering cross-functionally to implement best-in-class plans that deliver superior brand performance and customer/consumer impact.
• Commercial performance management for innovation brands to achieve great performance and M&E against commercialization execution Key Performance Indicators.
• Deliver Efficiency in resource management with the right Business governance and controls adherence.

Functional Capabilities

• Develop winning commercial and marketing strategies that outpace the competition and drive category growth.
• Manage the performance of the innovation portfolio post-launch, making timely interventions to maximize business impact and deliver against Annual Operating Plans.
• Expertly navigate the P&L to optimize value creation for the business, customers and consumers at the right price points.

Organizational Leadership

• Inspire and engage cross-functional teams to deliver breakthrough innovation and category expansion.
• Demonstrate creative problem-solving skills to navigate ambiguity and ensure goals are achieved.
• Build strong influencing capabilities to align and mobilize stakeholders at all levels

Experience / skills required

• Proven track record in successful innovation or sales project management and commercialization.
• Exceptional influencing and stakeholder management skills across diverse internal and external partners.
• Commercially astute with experience in P&L management and value chain dynamics.
• Thrives in fast-paced, ambiguous environments, adeptly juggling multiple priorities.
• Demonstrated ability to foster effective relationships and collaborate.
• Growth mindset - eager to truly shape the future of the business through the innovation pipeline.