Social Media Executive at Simba Corp

Key Responsibilities

Content Creation and Management

• Develop and curate engaging, creative, and high-quality content for social media platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
• Create and manage editorial calendars to ensure consistent content delivery.
• Collaborate with design, marketing, and product teams to produce multimedia content (videos, graphics, blogs).

Social Media Strategy

• Implement social media strategies aligned with the company’s marketing objectives.
• Identify trends, monitor competitors, and adapt strategies to stay current in the social media landscape.
• Suggest and execute new ways to increase brand awareness and engagement.

Community Engagement

• Monitor, respond to, and moderate user comments and messages in a timely manner.
• Build and nurture an active and engaged social media community.
• Facilitate online conversations and interact with followers to enhance brand loyalty.

Performance Analysis

• Track and analyze social media performance metrics using tools like Google Analytics, Hootsuite, or other platforms.
• Prepare weekly and monthly reports to measure the effectiveness of social media efforts and inform future strategies.
• Provide insights and recommendations for optimizing social media campaigns.

Paid Social Campaigns

• Assist in the planning, execution, and monitoring of paid social media campaigns (e.g., Facebook Ads, Instagram Ads).
• Work with marketing teams to ensure paid campaigns align with broader digital marketing strategies.

Influencer and Partnership Management

• Collaborate with influencers, partners, and brand ambassadors to amplify content and increase reach.
• Coordinate giveaways, collaborations, and promotional activities with external stakeholders.

Staying Up to Date

• Stay updated with the latest social media best practices, trends, and technologies.
• Continuously explore new platforms and features that could benefit the brand’s social media presence.

Required Qualifications and Experience

• Educational Background: Bachelor’s degree in marketing, Communications, or a related field.
• Experience: Proven experience of at least three (3) years in social media management or similar roles.
• Social Media Expertise: Strong understanding of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, etc.).
• Communication Skills: Excellent written and verbal communication skills.
• Social Media Tools: Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social).
• Design and Editing Skills: Familiarity with graphic design and video editing tools is a plus.
• Analytical Skills: Analytical mindset with the ability to interpret social media data and metrics.
• Creativity: Creativity and the ability to think outside the box.
• Attention to Detail: Strong attention to detail with time-management and organisation skills. Multitasking abilities.
• Work Environment: Ability to work in a fast-paced environment, multitask, and meet deadlines.