Social Media Strategist and Content Creator Consultant at Jhpiego

Develop and Execute Social Media Strategies:

• Craft innovative and data-driven social media strategies that drive brand awareness and engagement across our Instagram, Twitter and LinkedIn pages
• Implement creative campaigns that highlight Jhpiego Kenya’s unique brand story 
• Plan and execute social media campaigns and initiatives, including project launches, dissemination and closeouts 
• Work with the Communications Manager to align blog posts with the organizations content calendar

Content Creation and Curation: 

• Produce or oversee the creation of high-quality, shareable content, including photos, videos, stories, and live streams, that resonate with our target audience
• Curate user-generated content to foster community engagement and highlight authentic guest experiences

Community Engagement and Trend-Based Content Creation:

• Stay up to date with the latest social media trends, tools, and best practices to ensure Jhpiego Kenya remains at the forefront of the digital landscape 
• Create and leverage trending content formats and themes to maximize reach and engagement across all social media platforms

Data Analysis and Reporting: 

• Track and measure the performance of campaigns, providing insights and recommendations for future strategy 
• Collect and analyze data from various digital marketing channels to generate actionable insights 
• Create regular reports on social media and partner performance 
• Use data-driven insights to inform strategic decisions and optimize marketing efforts 

Required Qualifications

• Bachelor’s degree in marketing, advertising or related field
• 5+ years of social media experience in a forward thinking, growing organization
• Experience in healthcare, global health in non-profit or private sector capacity is a plus
• Proven expertise in social media analytics, with the ability to translate complex data into actionable strategies
• Proficiency in a wide range of social media management and analytics tools
• Strong analytical skills, with the ability to translate data into actionable insights
• Current in digital content and consumer trends and advancements in technology