Technical Product & Sales Officer at Marie Stopes

Key Responsibilities

New Product Portfolio Strategy and Market Research

• Conduct comprehensive market research to identify high-demand, low-supply opportunities for new products.
• Develop a pipeline of innovative product ideas informed by market trends, consumer needs, and competitive analysis.
• Collaborate with internal and external stakeholders to assess feasibility and align on product development initiatives.
• Analyze data on market dynamics, competition, and consumer preferences to guide strategic decision-making.

 Support New Product Portfolio Strategy and Launch

• Assist in launching new products by working closely with Global Marketing and Regulatory teams to adapt files for registration (e.g., product artwork).
• Gather data to support product specifications, including competitor analysis for pricing, packaging configuration, promotional packs, and artwork design.
• Collaborate with the global Legal team for trademark submissions, including global trademark searches and exploring local trademark options when required.

Product Launch Materials and Communication

• Develop and deliver launch materials and communication plans for internal and external customers, including preparation for Pharmacy and Poisons Board (PPB) submissions.
• Champion the product pipeline by assisting local teams in securing incremental funding for product launches.

Business and Market Analysis

• Analyze the business environment, competitive landscape, and market trends using marketing tools to build robust business cases and support Marketing and Sales Plans for new products.
• Conduct SWOT analyses, set marketing objectives and strategies, and create timetables to ensure alignment with brand plans.
• Identify critical success factors and necessary actions to achieve product and brand goals.

Trade and Consumer Marketing Optimization

• Develop and optimize trade and consumer marketing campaigns for product launches and promotions.
• Oversee the creation and activation of best-in-class POS (Point of Sale) materials both in-store and online to maximize consumer engagement, brand presence, and product awareness.

Supply Chain Coordination and Forecasting

• Work with the Supply Chain team to provide commercial sales information on new and existing products, supporting accurate volume forecasts for suppliers.
• Ensure all activities adhere to launch timelines and maintain alignment with cross-functional teams.

REQUIREMENTS

Skills and Experience

Qualifications:

• Bachelor’s degree in Pharmacy, Biological sciences, Marketing, Business Administration, Product Development, or a related field.
• Proven experience in product marketing, product development, or sales in a related industry.
• Familiarity with the regulatory environment for product registration and trademarks.
• Knowledge of supply chain processes, including forecasting and inventory management.
• Certification or training in market research or strategic marketing is an added advantage.

Experience:

• 3-5 years of experience in product marketing, product development, or sales in a related industry.
• Demonstrated experience in conducting market research and competitor analysis.
• Proven track record of successfully launching products and managing end-to-end product lifecycles.
• Hands-on experience in working with cross-functional teams such as Regulatory, Supply Chain, and Sales.
• Exposure to working in a dynamic and competitive market, particularly in social marketing or consumer goods.

Skills:

• Strong analytical and market research skills to identify market gaps and trends.
• Expertise in product development and marketing strategy formulation.
• Proficiency in preparing and presenting business cases using marketing tools.
• Excellent communication and project management skills to coordinate with internal and external teams.
• Ability to work with regulatory, legal, and supply chain teams for product registration and compliance.
• Skilled in developing and optimizing trade and consumer marketing campaigns.
• Competence in using data to make informed decisions on pricing, packaging, and promotional strategies.

Attitude / Motivation:

• Proactive and results-oriented, with a strong focus on achieving goals.
• Innovative mindset, constantly seeking creative solutions to challenges.
• Collaborative team player, willing to work across diverse functions and teams.
• Attention to detail, ensuring precision in market research, data analysis, and launch materials.
• Adaptable and resilient in a dynamic and competitive market environment.
• Customer-focused, with a deep understanding of consumer needs and preferences.
• Committed to continuous learning and professional growth.