Trade Marketing Executive, Kenya at d.light

Reporting to:   Marketing Manager, Kenya

Job Tier Level:  

Direct Reportees:  None
 
Position Description:

As Trade Marketing Executive, Kenya, you will be responsible for executing the brand and channel marketing activities within d.light and ensuring all aspects of its marketing and manufacturing match.
 
R&Rs

• Executing the trade marketing plan across the region.
• Driving brand awareness across various categories and products.
• Attending and presenting at trade shows and events on behalf of the business.
• Coordinating the creation and delivery of marketing materials and content.
• Reporting on data and industry trends relating to trade categories.
• Assisting in the creation of trade marketing plans for individual products and product ranges.

 
KPIs 

• Increased brand awareness 
• Measures of potential customer’s attitudes towards d.light brand are increased
• Increased customer usage (purchase habits or loyalty)

 
Desired Skills & Experience

• A University Degree and 3-4 years in brand or trade management ideally within a related category.
• Experience working in an advertising agency will be an added advantage.  
• Experience in the development of advertising material and execution toolkits 
• A strong understanding of the distribution channels for the industry.
• A strong track record of stakeholder management and collaboration skills
• Proven success working in a fast paced environment where strategic brand-building efforts are complemented by hard-driving Sales and promotional campaigns.
• Highly motivated and passionate about trade marketing.
• Multitask oriented, organized, set priorities and meet deadlines and take pride in one’s work.
• Demonstrated negotiation and monitoring skills in managing 3rd party vendors
• Strong mindset for continuous improvement and meeting or exceeding expectations and able to demonstrate complete discretion and confidentiality
• Excellent organizational and time-management skills
• Passion for social enterprise, development of people and environmental benefits