Trade Marketing Manager at Frank Management Consult Ltd

We are seeking a results-driven Trade Marketing Manager for our client, an FMCG company in Kenya. The successful candidate will be responsible for developing and executing trade marketing strategies that drive sales growth, strengthen brand presence, and enhance collaboration with distributors and retail partners.

Roles & Responsibilities:

• Lead the planning and execution of trade promotions, in-store activations, and merchandising programs to increase sell-through.

• Collaborate closely with sales teams to support channel-focused initiatives and enhance market execution.
• Evaluate market trends, consumer insights, and sales performance data to refine and improve trade marketing strategies.
• Oversee trade marketing budgets and ensure optimal return on investment.
• Manage the creation, distribution, and deployment of point-of-sale and promotional materials.
• Establish and maintain effective working relationships with distributors, retailers, and key trade stakeholders.
• Track competitor activities and deliver relevant market intelligence to support decision-making.
• Monitor, assess, and report on the performance and impact of trade marketing campaigns.

Minimum Qualifications

• Degree in a business or marketing-related course. An MBA is an added advantage
• 5+ years of experience in a similar or related role in the FMCG industry
• Analytical skills – Good at numerical analysis, with the ability to comprehend and derive insights from extensive data