Trade Representative - Nakuru at Frank Management Consult Ltd

Job Description

The Trade Rep responsibility is to ensure retail availability and visibility of the company products through retail selling and availability of a focused range of products to a defined database of retail stores. This will be done through uplifting from an assigned uplift point, regular placing of POSM and retail activations.

Roles and Responsibilities

• Actively sell to the retail stores in a defined territory the range of focus products as per the Journey plan
• Achieve daily sales targets for the area assigned.
• Identify and pursue sales opportunities to maximize product sales and revenue.
• Utilize persuasive selling techniques to encourage customers to stock and promote our products.
• Introduce new product developments to the retail stores and educate them on the unique features and benefits of NPDs.
• Ensure availability of NPDs at the retail shop and gather feedback on the NPDs and share with marketing team.
• Achieve listings of the NPDs as per commercial targets set.
• Build and maintain strong, professional relationships with uplift points and retailers served and acting as the main point of contact for all product-related inquiries.
• Understand the specific needs and preferences of individual customers and provide feedback to the company to enable tailored solutions to these needs.
• Continuously monitor market trends, competitive activities, and customer preferences.
• Provide feedback and insights to the sales and marketing teams to adapt strategies and tactics accordingly.
• Capture and share real time all market intelligence regarding our brands and competitor products.
• Implement effective merchandising strategies, including in-store displays and promotions, to increase the visibility of company on retail shelves.
• Ensure our products are attractively presented to customers.
• Maintain accurate and up-to-date records of all sales transactions, stock levels, and customer interactions through the sales app.
• Identify and resolve any issues related to product availability or sales challenges promptly and efficiently.
• Escalate any issue not able to resolve as per our laid down escalation matrix.
• Adhere to all company policies and ethical standards, including pricing, promotions, and fair business practices.
• Maintain a high level of integrity in all interactions with customers and stakeholders, ensuring that the trade operating float is fully reconciled as per assigned limits and levels.
• Stay informed about industry developments, product knowledge, and selling techniques.
• Identify and raise any gap identified for training.
• Participate in training sessions to enhance skills and knowledge.

Minimum Qualifications

• Diploma in Business Studies or other related studies
• 2+ Years of experience direct sales within the FMCG industry.
• Must have a clean, active & valid driver’s license
• Must be willing to work and live Nakuru