Careers at Frank Management Consult Ltd

Job Description

The Manager – Brand Management will play a pivotal role in supporting the brand management activities for Personal Care, Skin Care and Homecare products within the Marketing Department. The incumbent will be responsible for development and execution of brand strategies, developing marketing campaigns, and managing brand initiatives to drive brand awareness, consumer and trade engagement, and revenue growth.

Roles & Responsibilities:

• Development and execution of comprehensive brand strategies aligned with company objectives.
• Develop and Implement brand-building activities and initiatives.
• Coordinate and Execute marketing campaigns across various channels, including digital, print, and social media.
• Collaborate with internal and external stakeholders to ensure campaigns are delivered on time and within budget.
• Craft brand messaging and communication materials, including advertising copy, product descriptions, and brand presentations.
• Ensure consistency in brand messaging across all communication channels and touchpoints.
• Conduct market research to identify consumer trends, competitor activities, and market opportunities.
• Analyse market data and consumer insights to inform brand strategies and decision-making processes.
• Implement Product management activities, including new product launches, product positioning, and portfolio management.
• Collaborate with cross-functional teams to develop and execute product marketing plans.
• Monitor key performance indicators (KPIs) to evaluate the effectiveness of brand initiatives and marketing campaigns.
• Prepare regular reports and presentations to communicate brand performance and recommend areas for improvement.
• Ensure compliance with brand guidelines and standards in all marketing materials and activities.
• Work closely with creative teams and agencies to maintain brand consistency and integrity.
• Collaborate with internal departments, including Sales, Product Development, and Supply Chain, to align brand strategies with overall business objectives.
• Partner with external agencies and vendors to execute marketing programs and initiatives.
• Manage the brand budget, tracking expenses, and ensuring cost-effective utilization of resources within allocated budgets.

 Minimum Requirements:

• Bachelor’s degree in marketing, Bachelor of Commerce, or related field.
• 7+ Experience in haircare and personal care products, solid experience in brand management, managing a team of Brand Managers
• Proven experience in brand management and marketing within the consumer goods industry
• Experience managing Personal Care/ haircare category a MUST
• Experience working with agencies

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Job Description

The Trade Rep responsibility is to ensure retail availability and visibility of the company products through retail selling and availability of a focused range of products to a defined database of retail stores. This will be done through uplifting from an assigned uplift point, regular placing of POSM and retail activations.

Roles and Responsibilities

• Actively sell to the retail stores in a defined territory the range of focus products as per the Journey plan
• Achieve daily sales targets for the area assigned.
• Identify and pursue sales opportunities to maximize product sales and revenue.
• Utilize persuasive selling techniques to encourage customers to stock and promote our products.
• Introduce new product developments to the retail stores and educate them on the unique features and benefits of NPDs.
• Ensure availability of NPDs at the retail shop and gather feedback on the NPDs and share with marketing team.
• Achieve listings of the NPDs as per commercial targets set.
• Build and maintain strong, professional relationships with uplift points and retailers served and acting as the main point of contact for all product-related inquiries.
• Understand the specific needs and preferences of individual customers and provide feedback to the company to enable tailored solutions to these needs.
• Continuously monitor market trends, competitive activities, and customer preferences.
• Provide feedback and insights to the sales and marketing teams to adapt strategies and tactics accordingly.
• Capture and share real time all market intelligence regarding our brands and competitor products.
• Implement effective merchandising strategies, including in-store displays and promotions, to increase the visibility of company on retail shelves.
• Ensure our products are attractively presented to customers.
• Maintain accurate and up-to-date records of all sales transactions, stock levels, and customer interactions through the sales app.
• Identify and resolve any issues related to product availability or sales challenges promptly and efficiently.
• Escalate any issue not able to resolve as per our laid down escalation matrix.
• Adhere to all company policies and ethical standards, including pricing, promotions, and fair business practices.
• Maintain a high level of integrity in all interactions with customers and stakeholders, ensuring that the trade operating float is fully reconciled as per assigned limits and levels.
• Stay informed about industry developments, product knowledge, and selling techniques.
• Identify and raise any gap identified for training.
• Participate in training sessions to enhance skills and knowledge.

Minimum Qualifications

• Diploma in Business Studies or other related studies
• 2+ Years of experience direct sales within the FMCG industry.
• Must have a clean, active & valid driver’s license
• Must be willing to work and live Nakuru

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Job Description

The Sales Team Leader is responsible for driving sales volumes, sales revenue, product availability and product visibility in all retail touchpoints in the region /territory assigned. This will be achieved through effective leadership of a team of Trade representatives and Tuktuk sales representatives who cover a defined database of stores, sell to them our range of products, place POSM and drive product visibility. They will also be responsible for formulating and implementing effective strategies that drive achievement of these desired commercial goals

Roles and Responsibilities

• Ensure that the direct reports achieve their daily, weekly, monthly, quarterly and Annual Sales targets for volume and value.
• Review and track attainment of the brand primary targets for the region under jurisdiction in conjunction with the regional Business Development Executive
• Formulate and implement strategies that drive regional and company volume targets.
• Ensure that the company products are availed at all retail environments through regular visit by the assigned Trade reps and Tuktuk reps, accompaniments of these field sales teams to support their goals of driving listings and availability.
• Track, monitor and audit availability scores in the retail environments through regular audits and ensuring that they are as per set company standards and scores.
• Ensure that the focus products are always available at the uplifting points as per prescribed Min- Max levels.
• Ensure timely replenishment of all uplift points and on a regular and defined pattern.
• Ensure that the Trade reps always maintain adequate trade float and any discrepancies are reported to the senior management team - HR and Sales
• Regular audit of stocks and cash in hand to track adequacy of the trade float.
• Ensure that Trade representatives have duly filled and signed the trade declaration form after float issuance or adjustment.
• Manage the company resources in the region – Vehicles, Tuk-tuks, Company Owned Phones, and ensure they contribute a positive return on investment to the company.
• Ensure that customer asset partnerships contribute a positive Return on Investment
• Report any breaches in company Asset usage to senior management.
• Closely monitor Trade representatives time and attendance in the app and share on daily basis.
• Leave management-Ensure all leave taken by the reportees is applied and approved in the system before proceeding.
• Plan the regional BTL activities and ensure timely executions of scheduled activations with an end of activity report filed to guide future activations and planning.
• Assist in gap identification and liaise with marketing to bridge the gap.
• Mentoring & training the field sales teams through on-the-job field accompaniments to guide them on any areas of improvement.
• Identifying any training needs after a comprehensive needs assessment and working with the leadership team and HR to offer training for any areas of improvement noted.
• Identify critical roles within the department and develop comprehensive talent acquisition and management strategies.
• Recruit, develop, and retain top talent, fostering a high-performance culture and ensuring a skilled and motivated workforce.
• Champion employee development initiatives, providing training and mentoring opportunities to enhance skills, knowledge, and leadership capabilities.
• Lead, inspire, and develop a high-performing team, providing guidance, coaching, and support.
• Set clear performance objectives, conduct regular performance evaluations, and identify training and development opportunities.
• Foster a collaborative and results-oriented work environment that promotes teamwork, accountability, and continuous improvement.
• Identifies and manages sales risks. Develop risk mitigation strategies, establish contingency plans, and monitor key risk indicators to minimize disruptions and ensure business continuity.

Minimum Qualifications             

• Degree in Business Studies or any related field
• 5+ experience in a similar role within the FMCG industry.
• Must have a clean, active & valid driver’s license
• Must be willing to work and live in Mombasa

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Job Description

Oracle and Functional Application Expert is responsible for providing technical support, troubleshooting, and maintenance of software applications used within the organization. Collaborating with end-users, IT teams, and external vendors to ensure the effective utilization of application systems.

Responsibilities:

• Provide first level support for software applications, addressing user inquiries and technical issues.
• Troubleshoot and resolve application-related problems, escalating complex issues to the IT Manager when necessary.
• Conduct training sessions for end-users on the effective use of applications.
• Develop training materials and documentation for new and existing applications.
• Develop training materials and documentation for new and existing applications.

• Assist in data migration, data cleansing, and data validation tasks related to application systems.
• Monitor data integrity within applications and databases

• Ensure that application systems comply with security policies and regulations.
• Implement and monitor security measures to protect sensitive data.
• Generate reports and analytics from application systems as requested by stakeholders.
• Create and maintain documentation related to application configurations and processes.
• Analyze and troubleshoot issues related to application functionality, working with users and vendors to identify and resolve problems.
• Gather feedback from end-users on application performance and usability.
• Provide recommendations for improvements and enhancements
• Liaise with software vendors to report issues, request support, and stay informed about product updates.
• Manage relationships with application vendors.

Minimum Requirements

• Bachelor’s degree in information technology, Computer Science, or related field.
• 2+ years of experience in application support and maintenance
• Experience with Oracle in the FMCG sector is a MUST