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Kenya Commercial Bank Limited is registered as a non-operating holding company which started operations as a licensed banking institution with effect from January 1, 2016. The holding company oversees KCB Kenya - incorporated with effect from January 1, 2016 - and all KCB's regional units in Uganda, Tanzania, Rwanda, Burundi, Ethiopia and South Sudan. It als...
KEY RESPONSIBILITIES:
The successful candidate should have the following:
KEY RESPONSIBILITIES:
DAILY RESPONSIBILITIES
The successful candidate should have the following:
JOB DESCRIPTION
Reporting to the Marketing Manager, the Brand Manager is responsible for supporting the development and execution of select business segments or initiatives within KCB Group. This includes MSME, Corporate Banking, Treasury, KCB Bancassurance, Asset Management, Investment Bank and Group subsidiaries. At this level they must also be able to oversee a wide array of roles including branding, communication, product development, online and offline promotions and commission market research. They would achieve this by leading the development and execution of all the brand plans and marketing initiatives within business and support units with the support of their line managers. He/she will also assist and work collaboratively with senior brand managers and Marketing Managers to execute strategies in an effective manner and develop innovative techniques to enhance brand image or a product or service.
Key Responsibilities
The Person
For the above position, the successful applicant should have the following:
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