Careers at Stratostaff

KEY RESPONSIBILITIES:

Sales Strategy & Target Achievement

• Drive the achievement of fuel card sales volumes, revenue, and client acquisition targets across Kenya.
• Develop and implement a structured sales strategy that identifies and converts high-potential fleet, corporate, and SME prospects.
• Monitor sales pipeline performance, conversion rates, and account growth metrics, providing regular reporting to senior management.
• Design and execute field sales action plans to ensure broad geographic coverage and systematic market penetration.

 Team Leadership & Performance Management

• Lead, coach, and manage the Fuel Card Territory Managers and the Fuel Card Retail Coordinator to deliver against set targets.
• Establish clear individual performance targets and conduct structured reviews to drive accountability and continuous improvement.
• Identify capability gaps within the team and coordinate relevant training and development interventions.
• Foster a high-performance, customer-centric sales culture anchored in integrity, discipline, and results orientation.

Product Positioning & Pricing

• Provide strategic guidance on fuel card product pricing, discount structures, and value-added offerings to ensure competitiveness in the market.
• Work closely with internal stakeholders to refine the fuel card product suite in response to evolving customer needs and competitor activity.
• Benchmark fuel card offerings against market competitors and recommend adjustments to maintain a strong value proposition.

 Marketing, Campaigns & Promotions

• Partner with the Communications and Marketing teams to design and execute innovative promotional campaigns that increase brand visibility and fuel card uptake.
• Develop targeted marketing activations for key customer segments, including fleet operators, logistics companies, and corporate accounts.
• Support the development of sales collateral, digital content, and channel-specific promotional materials that effectively communicate product benefits.

Client Relationship Management

• Build and maintain strategic relationships with key corporate accounts, fleet operators, and channel partners to ensure retention and account growth.
• Act as an escalation point for major client issues, working collaboratively with internal teams to resolve concerns promptly and professionally.
• Conduct regular client engagement reviews to assess satisfaction levels, identify upselling opportunities, and secure long-term contract renewals.

Trade Receivables & Credit Management

• Oversee the management of trade accounts receivable for the fuel card portfolio in strict compliance with company credit policy.
• Work with the finance and credit control teams to monitor outstanding balances, enforce credit limits, and resolve collection issues in a timely manner.
• Proactively identify accounts with elevated credit risk and implement appropriate mitigation measures in conjunction with the credit team.

Reporting & Business Intelligence

• Prepare and present regular sales performance reports, market analysis, and revenue forecasts to the Fuel Sales Manager and relevant leadership forums.
• Leverage CRM and sales data to generate actionable insights that inform strategic decisions and resource allocation.
• Track key performance indicators across the fuel card portfolio including volume sold, active card counts, client retention rates, and receivables aging.

KEY COMPETENCIES:

• Commercial Acumen & Sales Execution
• Team Leadership & People Development
• Strategic Thinking & Market Analysis
• Product Pricing & Competitive Positioning
• Credit & Receivables Management
• Communication & Stakeholder Engagement
• Drive for Results & Accountability

Requirements

• Bachelor's degree in Marketing, Business Administration, Finance, or a related field.
• Minimum of eight (8) years of progressive experience in sales and business development, with at least three (3) years in a middle management or team leadership role.
• Demonstrated experience in fuel card sales, fleet solutions, commercial fuel, or a closely related B2B sales environment is strongly preferred.
• Proven track record of meeting or exceeding sales targets and managing high-performing sales teams.
• Strong understanding of the petroleum / downstream energy sector in Kenya is an added advantage.
• Experience in credit management and trade receivables within a sales environment.
• Proficiency in MS Office Suite; familiarity with CRM systems and sales reporting tools is desirable.
• Excellent communication, negotiation, and interpersonal skills, with the ability to engage effectively at all levels.
• Self-driven, results-oriented, and able to manage multiple priorities in a fast-paced, field-intensive environment.

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Duties and Responsibilities

Strategy Development & Execution

• Support the CEO in refining and implementing the overall business strategy aligned to growth and profitability objectives.
• Drive enterprise-wide strategy execution, ensuring alignment across all departments.
• Translate strategic priorities into clear action plans, KPIs, and performance tracking frameworks.
• Monitor progress and ensure timely delivery of strategic initiatives.

Business Growth & Diversification

• Lead initiatives to drive revenue growth and diversification, particularly expanding into new and more profitable business lines.
• Support the transition from traditional revenue streams to sustainable and higher-margin opportunities.
• Identify and evaluate new business opportunities, partnerships, and market expansion initiatives.

Digital & Innovation Strategy

• Champion the integration of digital and AI-driven solutions to enhance operational efficiency and customer experience.
• Support innovation in areas such as claims management, digital distribution, and data-driven decision-making.

Performance Management & Alignment

• Establish and drive a strategy performance management framework, including tracking of key business metrics.
• Ensure all departments are aligned to strategic priorities and accountable for delivery.
• Facilitate regular strategy review sessions with leadership and provide actionable insights.

Stakeholder Engagement

• Act as a key advisor to the CEO and leadership team on strategic direction and business performance.
• Engage cross-functional teams to ensure collaboration and alignment in strategy execution.
• Prepare and present strategic updates and insights to senior leadership and relevant board committees.

Success Measures (6–12 Months)

• Clear understanding and refinement of the current business strategy
• Demonstrated alignment of all departments to strategic priorities
• Effective tracking and execution of key strategic initiatives
• Tangible progress in business growth, cost optimization, and diversification efforts
• Strengthened strategic focus across functions (e.g., shifting from reactive to proactive decision-making)

Key Competencies

• Strategic Thinking: Ability to translate vision into actionable plans
• Execution Excellence: Strong follow-through and delivery capability
• Analytical Skills: Ability to interpret data and generate actionable insights
• Stakeholder Influence: Ability to engage and align senior leaders
• Innovation Mindset: Openness to digital transformation and new ways of working
• Leadership & Collaboration: Ability to work across teams without direct authority

​​​​​​​Minimum Requirements

• Bachelor’s Degree in Business, Finance, Strategy, Marketing, or a related field
•  A Master’s Degree is an added advantage
• Demonstrated experience in strategy development and execution, preferably within financial services or a related sector.
• Strong business acumen with exposure to growth, transformation, or consulting environments
• Experience in driving cross-functional initiatives and influencing senior stakeholders