Content Research and Marketing Manager at Startimes Media

Job Objective:

Responsible for researching, monitoring, recording and analyzing content material in comparison to other competing players in the market and production of strategic reports on the same

Duties and Responsibilities:

• To provide in-depth insight into Kenyan consumption and acquisition market and do required research on products, competitors and customer needs.
• Advise on required Content and play part in strategic planning acquisition, improvement and marketing.
• Managing content marketing budget of certain titles.
• Measuring the results of marketing activity to inform future marketing campaigns.
• Recommending content promotional platform utilization based on research with a view to maximum outcome.
• Designing and implementing creative marketing strategies to disseminate content.

Skills and Competencies:

• Interpersonal Effectiveness: Understands oneself, effectively manages emotions, listens and communicates with respect, and builds trusting relationships.
• Leads Positively: Leads by example to cultivate a climate of motivation, positive energy and meaning in work. Assesses, selects, recognizes, develops, and empowers diverse talent.
• Accountability: Meets established expectations and takes responsibility for achieving results; encourages others to do the same.

Education / Experience:

• Relevant First Degree from accredited University/College.
• Conversant with Kenyan TV Market, Content and Production processes
• Should have strong analytical and report writing skills.
• Possess excellent communication, punctuality and self-discipline attributes.
• Should be self-driven to deliver as per given your KPI.

Remuneration: An attractive and competitive remuneration package will be offered.