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This company was formerly known as SmartCook Energy. Last-mile energy networks for Africa's cities. Smarter commerce for urban Africa.
Unique rich media delivery platforms.
Our mission is to improve life for everyone in Africa’s cities.
Read more about this company
Your Role
As Assistant Manager Trade Marketing, you will assist the Manager, Trade Marketing Fuel and Club to develop Trade marketing strategy and execute it in trade and at the point of sale in a Network such as Nairobi, Mombasa or West. You will be responsible for KPIs such as fuel sales in your network, store traffic, basket size, shopping frequency, ticket size, and ARPU as well as key initiatives in the annual Channel Marketing Plan for your network or region.
What you will do
Insights:
- Assist the Manager, Trade Marketing Fuel and Club to uncover deep shopper, trade and local network insights.
- Assist the Manager, Trade Marketing Fuel and Club to stay current on market trends and competitor activity.
- Assess competitor activity in your network.
- Become the shopper expert in KOKO.
Strategy & Planning:
- Assist the Manager, Trade Marketing Fuel and Club to develop shopper/channel marketing strategy and plans across assortment, merchandising, pricing, promotion & pricing.
Execution:
- Partner with the Channel team and 3rd party companies to execute channel marketing plans in the trade and at the POS.
- Share the Trade Marketing plans during cycle meetings with Channel teams.
Tracking & Control:
- Track key performance indicators and key Trade Marketing initiatives for your network.
- Manage relevant Channel marketing budgets for your network.
Stakeholder Engagement:
- Engage with internal teams (Brand Building teams, Channel teams, Category Management teams, other cross functional teams) as well as external stakeholders such as merchandising companies and suppliers of POS, store branding and branded merchandise.
What you will bring to KOKO
- 3+ years of experience in mass market retail and or FMCG companies.
- Basic appreciation of channel marketing, trade category management, trade marketing or customer marketing.
- University degree in a related field, with postgraduate degrees preferred.
- Comfort role modeling behaviors in line with KOKO culture, including leadership, professionalism, customer orientation, safety consciousness, and innovation.
- Ability to work in a self-led manner, in an environment with significant time pressure.
- Unquestionable integrity.
go to method of application »
Your Role
As Assistant Manager, Brand Development - KOKO Fuel, you will assist the BD Manager to develop a customer-facing brand strategy. This role involves designing and or refining world-class marketing mixes for KOKO Fuel that will make the brand more relevant (functionally, culturally & socially), easy (to see, to access, to find), and distinctive across geographies. You will be responsible for KPIs such as market share, sales growth, transaction growth, penetration, Average Litres per Cooker (ALPC), Average Revenue per User(ARPU), and Brand Health metrics as well as key initiatives in the 8 Quarter Rolling Plan.
What You Will Do
Insights:
- Assist Manager, BD Fuel & Club to uncover deep customer insights by partnering with Marketing Research to resolve knowledge gaps, connect information and understand customer needs, wants and desires to create actionable opportunities
- Assist Manager, BD Fuel & Club to review market research results to determine whether there’s a need for changes in our products and services.
- Stay current on market trends and competitor activity.
Strategy & Planning:
- Assist Manager, BD Fuel & Club to develop a 24-month Brand Vision Plan and brand strategy (proposition, promotion, portfolio, pack, place, product, and price) for KOKO Fuel.
- Assist Manager, BD Fuel & Club to design and or refine Brand Positioning and Brand ID guidelines.
- Assist Manager, BD Fuel & Club to develop repeatable models that are scalable across multiple countries.
Execution:
- Assist Manager, BD Fuel & Club to develop world-class brand and communication assets for the business units to use and ensure implementation in Business Units (BUs).
- Assist Manager, BD Fuel & Club to develop communication toolkits and Think Big packs for BUs.
- Assist Manager, BD Fuel & Club to develop 8 Quarter Activity plans that include innovation, renovation, and non-innovation-led growth activities while ensuring implementation.
- Partner with the Product and Market Research team to validate the new product/innovation pipeline with customers.
Tracking & Control:
- Track key performance indicators and key initiatives for KOKO Fuel.
- Manage relevant BD Budgets.
Stakeholder Engagement:
- Engage with internal teams (Brand Building teams, BULT, cross-functional teams, Product Teams, Market Research, and Global Teams) as well as external stakeholders such as Brand agencies.
What You Will Bring to KOKO
- Proven experience and track record at Assistant Brand Manager level in Brand Development.
- Demonstrated success designing marketing mixes and implementing brand strategies across urban and rural areas.
- 3+ years of experience in mass market retail and or FMCG in global companies.
- Basic appreciation of marketing..
- University degree in a related field, with postgraduate degrees preferred.
- Comfort role modeling behaviors in line with KOKO culture, including leadership, professionalism, customer orientation, safety consciousness, and innovation.
- Ability to work in a self-led manner, in an environment with significant time pressure.
- Unquestionable integrity.
go to method of application »
Your Role
As Assistant Manager, CCM Fuel, and Club, you will assist the Manager, CCM to develop a communication channel strategy across all paid-for touch points not limited to classical media and social media. You will be responsible for media key indicators such as Top of Mind Awareness, and Share of Voice as well as achieving efficiencies in media investment. You will be responsible for driving digital KPIs such as positive “buzz”, impressions, reach, followers, audience growth rate, video plays, posting frequency, engagement rate, clicks and shares, click-through rate & bounce rate.
What You Will Do
Insights:
- Assist the Manager, CCM to uncover deep media insights by partnering with Marketing Research and using third-party publications to create actionable opportunities.
- Stay current on market trends and competitor activity.
Strategy & Planning:
- Assist Manager CCM to develop media and digital strategy for KOKO.
- Assist Manager CCM to develop media and digital strategy.
Execution:
- Execute world-class media execution flow plans for ATL media.
- Execute advertising on KOKO Points.
- Create weekly digital content often partnering with 3rd party digital and or creative agencies.
- Execute media execution plans on digital platforms and any other relevant up-and-coming social media platforms using tools such as FaceBook ad manager.
- Be the voice of KOKO on digital platforms responding directly to people.
- Respond to customer queries on digital media.
- Direct customer complaints obtained on social media to customer care and ensure they are closed.
- Ensure web and social media content is up to date
Tracking & Control:
- Track key performance indicators and key digital media initiatives for KOKO using tools such as FaceBook ad manager.
- Track key performance indicators for key marketing initiatives.
- Manage relevant media and digital budgets.
Stakeholder Engagement:
- Own relationships with media planning agencies.
- Engage with internal teams (Brand Building teams, BULT, cross-functional teams, Shared Services) as well as external stakeholders such as media planning, and digital and media monitoring agencies.
What You Will Bring to KOKO
- 3+ years of experience in mass market retail and or FMCG in global companies.
- Basic appreciation of media planning.
- University degree in a related field, with postgraduate degrees preferred.
- Comfort role modeling behaviors in line with KOKO culture, including leadership, professionalism, customer orientation, safety consciousness, and innovation.
- Ability to work in a self-led manner, in an environment with significant time pressure.
- Unquestionable integrity.
go to method of application »
Your Role
As the Marketing Coordinator - at KOKO, you will play a key role in supporting day-to-day operations and data analysis for the marketing department. Your job is to make sure that the marketing team has all it needs in order to be successful in driving demand for KOKO Fuel and KOKO Club.
What you will do
- Provide administrative and logistical support to the marketing department.
- Maintain key reference documents, presentations, spreadsheets, and shared drives for the marketing team by ensuring that there is one source of truth for all marketing-related items.
- Become a Domo expert to effectively pull out reports to track sales KPIs.
- Work with the Marketing Director and Marketing Team Leaders to ensure proper team marketing data management.
- Develop daily, weekly, monthly reports, quarterly and annual reports for management and communications purposes.
- Assist in creating slides or PowerPoint presentations for Marketing Director for KCBU LT, SIA reviews, Commercial Reviews, and monthly departmental meetings.
- Support administration of marketing team needs, including hiring, onboarding, and HR documentation for employees.
- Process all Purchase Requests and Purchase Orders for marketing-related activities.
- Process petty cash for the marketing department.
- Managing stock of marketing branded materials.
- Coordinate POS delivery to networks with the Channel Marketing team.
- Work on any ad hoc requests as requested by management.
What you will bring to KOKO
- 3+ years of work experience
- Bachelor’s Degree in a business-related field
- Expert computer skills including PowerPoint or Google slides and excel or Google sheets.
- Excellent verbal and written communication skills
- Strong attention to detail
- Team-first attitude with a high level of dedication
- Able to multitask, prioritize, and manage time efficiently
- Able to work accurately under stress and pressure to meet competing deadlines
go to method of application »
Your Role
As Manager, Brand Development Fuel & Club you will be responsible for customer-facing brand strategy. The role involves designing and or refining world-class marketing mixes for KOKO Fuel & KOKO Club that will make the brands more relevant (functionally, culturally & socially), easy (to see, to access, to find), and distinctive across countries. You will be responsible for KPIs such as market share, sales growth, transaction growth, penetration, Average Litres Per Cooker (ALPC), Average Revenue Per User (ARPU), and Brand Health metrics as well as key initiatives in the 8 Quarter Rolling Plan.
What you will do
Insights:
- Uncover deep customer insights by partnering with Marketing Research to resolve knowledge gaps, connect information, and understand customer needs, wants and desires to create actionable opportunities
- Review market research results to determine whether there’s a need for changes in our products and services.
- Stay current on market trends and competitor activity.
Strategy & Planning:
- Contribute to the development of a 24-month Brand Vision Plan and brand strategy (proposition, promotion, portfolio, pack, place, product, and price) for KOKO Fuel.
- Contribute to the designing and or refining Brand Positioning and Brand ID guidelines.
- Contribute to the creation of repeatable models that are scalable across multiple countries.
Execution:
- Develop world-class brand and communication assets for the business units to use and ensure implementation in BUs.
- Develop communication toolkits and Think Big packs.
- Develop 8 Quarter Activity plans that include innovation, renovation, and non-innovation-led growth activities while ensuring implementation.
- Partner with the product and MR team to validate the new product/innovation pipeline with customers.
Tracking & Control:
- Track key performance indicators and key initiatives for KOKO Fuel.
- Manage relevant Brand Development Budgets.
Coaching and mentoring:
- Develop and train junior team members in the Brand Development team.
- Stakeholder Engagement:
- Engage with internal teams (Brand Building teams, BULT, cross-functional teams, Shared Services, Global Teams) as well as external stakeholders such as Brand agencies.
What You Will Bring to KOKO
- Proven experience and track record at Senior Brand Manager or Marketing Manager level in Brand Development.
- Demonstrated success designing marketing mixes and implementing brand strategies across urban and rural areas.
- 5-7+ years of experience in mass market retail and or FMCG in global companies.
- Fully operational in brand development.
- University degree in a related field, with postgraduate degrees preferred.
- Comfort role modeling behaviors in line with KOKO culture, including leadership, professionalism, customer orientation, safety consciousness, and innovation.
- Ability to work in a self-led manner, in an environment with significant time pressure.
- Unquestionable integrity.
go to method of application »
Your Role
As Assistant Manager Trade Marketing, you will assist the Manager, Trade Marketing Fuel and Club to develop Trade marketing strategy and execute it in trade and at the point of sale in a Network such as Nairobi, Mombasa or West. You will be responsible for KPIs such as fuel sales in your network, store traffic, basket size, shopping frequency, ticket size, and ARPU as well as key initiatives in the annual Channel Marketing Plan for your network or region.
What you will do
Insights:
- Assist the Manager, Trade Marketing Fuel and Club to uncover deep shopper, trade and local network insights.
- Assist the Manager, Trade Marketing Fuel and Club to stay current on market trends and competitor activity.
- Assess competitor activity in your network.
- Become the shopper expert in KOKO.
Strategy & Planning:
- Assist the Manager, Trade Marketing Fuel and Club to develop shopper/channel marketing strategy and plans across assortment, merchandising, pricing, promotion & pricing.
Execution:
- Partner with the Channel team and 3rd party companies to execute channel marketing plans in the trade and at the POS.
- Share the Trade Marketing plans during cycle meetings with Channel teams.
Tracking & Control:
- Track key performance indicators and key Trade Marketing initiatives for your network.
- Manage relevant Channel marketing budgets for your network.
Stakeholder Engagement:
- Engage with internal teams (Brand Building teams, Channel teams, Category Management teams, other cross functional teams) as well as external stakeholders such as merchandising companies and suppliers of POS, store branding and branded merchandise.
What you will bring to KOKO
- 3+ years of experience in mass market retail and or FMCG companies.
- Basic appreciation of channel marketing, trade category management, trade marketing or customer marketing.
- University degree in a related field, with postgraduate degrees preferred.
- Comfort role modeling behaviors in line with KOKO culture, including leadership, professionalism, customer orientation, safety consciousness, and innovation.
- Ability to work in a self-led manner, in an environment with significant time pressure.
- Unquestionable integrity.
Method of Application
Use the link(s) below to apply on company website.
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