Current Openings at Poa Internet

Overall Responsibility: 

Leverage the existing social media channels (Facebook and Instagram) and a digital strategy to target potential customers and deliver them as qualified leads to telesales.

Key SMART Results for A-Player Success

• Execute the content calendar across all social media channels with 50% (3 of 6) posts targeting lead generation, the other 50% supporting branding and storytelling, with a target of 10% of all telesales coming from socials- Q3 2023
• Assume responsibility for the planning and execution of the content calendar, with an increased target of 20% of telesales leads coming from social media- Q4 2023
• Support the execution of the digital marketing campaign by the agency, coordinating assets and timely approvals. Work directly with the agency on analysis and reporting, ongoing updates to ads as necessary, and updating internal team of progress daily or as necessary - all under the guidance and direction of the commercial director- Q2 2023
• Assume responsibility for weekly monitoring and monthly reporting to Commercial team of performance of all digital tactics, including insights / learnings and recommendations for campaign modification and growth - Q3 2023
• Spending at least 3 days per month in the field with our customers and listening in on telesales calls, translating visits into key learnings and working with commercial director to create strategic recommendations and tactics based on the learnings - Q2 2023

Key Competencies (H, M, L)

• Exceptional written and verbal communication skills - H
• Ambitious with a desire to learn and grow within the organization - M
• Driven to meet and exceed goals and targets -H
• Experience working in our communities (BOP) - H
• Ability to analyze data and share a report with insights - H

Mandatory Criteria if Any with no exceptions to hire

• 2 - 3 years experience managing a Kenyan brand's social media channels
• At least 2 years experience with Facebook Ads, Google Ads and Google Analytics
• Intermediate level proficiency in Microsoft Office or Google equivalent
• Fluent in English and Kiswahili.

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Mission Statement for the Role: 

The role brings unique and expert skill sets that test new techniques and improve processes to continuously increase sales & marketing's effectiveness.

Overall Responsibility: 

Define and develop new and better sales processes for Field and Tele-Sales team to improve sales efficiency and productivity. Identify knowledge gaps within the current team and create content and implement training methodologies for improved sales productivity. Ability to analyse sales funnels for individuals and teams, and guide the teams on skills required to improve conversions and closures. Coach Trade Development Representatives to recruit and develop the right targeted high productive Sales Agents, to mitigate risks of fixed costs model and move to variable model. Set new metrics and standards for measuring the success of marketing activities and related ROI's.

Financial:

Improve Field Sales Representatives, Trade Development Representatives, and Territory Sales Representatives productivity. Sales Funnel Analysis and Improved Sales Conversions. Migration to Variable Cost model from Fixed Cost model. Develop and Deliver superior need based training content and measure improvement in productivity. Higher ROI for each $ spent on marketing.

People:

Currently no direct reports - To play a pivotal role by providing sales solutions to improve productivity of Field Sales, Telesales, Sales agents, and Marketing functions. Indirectly impact quality of more than 100 sales employees.

Key SMART Results for A-Player Success

• Define sales processes and create content for efficient opening of new sales , objection handling & closing, emphasizing on referral sales leads. Generate an efficiency to pull 100 new referral leads per month per sales person. Conduct 2 Bi-weekly class-room training sessions for a Cohort of employees with common need of training - Q2 2023
• Field or Telesales Observation & Demonstration:
  Observation: Shadow 3 Field Sales persons and 2 Tele-Sales persons on weekly basis, Document key observations, gaps and areas of improvement on sales pitch
  Demonstration: Demonstrate 3 Opening Sales and 2 Closing sales for Field Sales and Tele-Sales team Weekly- Q2 2023
• Monitor daily sales funnels of Field Sales Representatives, Trade Development Representatives, and Territory Sales Representatives and post activity reports to the entire team on a daily basis. Identify gaps in the funnelling activity and set training programs to bridge the gaps - Q2 2023
• Be a sales agent recruitment coach, conduct class room and field trainings to right agent on-boarding, coach by using tools to develop new & existing agent productivity - Q3 2023
• Responsible to execute plan on new work systems & should play a pivotal role in rolling out system updates and training as per Poa guidelines and training compliance process - Q4 2023

Level of Management Experience Required (Mandatory & Nice to Have)

• Mandatory, proven experience as sales coach, should have driven KPI's leading to profitability
• Experience in training, skill building, and orbit shifting performances by training and coaching teams

Key Competencies (H, M, L)

• Excellent presentation, verbal, written, and communication skills - H
• Proven experience in creating need based and simple training content for improving knowledge of sales teams - H
• Must have excellent training skills to deliver the content to employees of all levels in sales organization - H
• Excellent skills in working on Google work space should be an analytical thinker with expertise in interpreting and presenting data - H
• Demonstrated time management and strong interpersonal skills especially within a setting with millennial - H
• Has successfully operated, with demonstrated results in a Training unit within a fast paced result oriented sales organization - H

Mandatory Criteria if Any with no exceptions to hire

• Must have operated in a business with similar Values and DNA to Poa to ensure cultural alignment
• Must have worked in a fast scaled up company as a capacity developer
• Must have worked with multi-cultural teams & leadership
• Must have experience in both field and class room sales training fronts, with prior experience in monitoring sales funnels
• Must have worked in companies with variable agency model or thin fixed cost model