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The world leader in beauty, L’Oréal is present in 140 countries on five continents. Our 35 international brands include Kiehl’s, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Ralph Lauren, Clarisonic, Maybelline New York, Essie, Kérastase, Biotherm, Shu Uemura, Viktor&Rolf, Maison Martin Margiela, Ur...
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Oversee online sales and development of excellent user experience and customer journey on the web.
- Drive customer acquisition, retention and growth through digital marketing, and a seamless customer experience online, including managing CRM, loyalty programs and ensuring delivery and returns processes are effective
- Drives a relationship with partners (as outlined above) to ensure synergies between the brand’s own digital activities and those of the retailers
- Develops customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase
- Works closely with marketing to define the consumer experience and e-merchandising
- Activates the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, profit optimization)
Background and Skills
- Bachelor’s Degree/Masters in business-related course
- Min 2- 4 Years’ E-Commerce/Digital function
- Knowledge of digital marketing and web 2.0
- Knowledge of trends and consumer market of Kenya
- Creativity and passion in e-commerce with particular Interest in things digital
- Agility, a can-do attitude, and an entrepreneurial mentality
- Great interpersonal and communication skills
Other Skills
Customer centricity and results-oriented networking, prospecting, and marketing planning.
go to method of application »
About the Role:
- Contribute to excellent brand & market awareness and drive operational performance: Brand financial analysis and tracking,
- Keep up to date with Brand studies & consumer tribes available to better serve the consumers
- Support the collection and analysis of consumer and market insights and competition strategies
- Support the growth of the makeup category in Kenya:
- Development of relevant marketing communication material: catalogues, leaflets, wobblers
- Support the delivery of new launches, listings and share weekly update.
- Assist in monitoring retail excellence to ensure stipulated planograms is in line with stipulated guidelines
- Activations: Oversee supervision of agency to manage timely start of the activations/budgets/ROI/Weekly
- Budget planning and tracking
- Oversee and manage the beauty advisor team
We are looking for someone who:
- Has a minimum of a bachelor’s degree in Marketing /Economics and Finance
- Has 2-3 years’ experience in brand management.
- Is passionate about Brands with a track record for excellence
- Excellent communication and analytical skills.
- Up to date with marketing trends.
- You are a strategic and disruptive thinker
N/B: All applicants must be legally eligible to work in Kenya
go to method of application »
About the Role:
- Contribute to excellent brand & market awareness and drive operational performance: Brand financial analysis and tracking,
- Keep up to date with Brand studies & consumer tribes available to better serve the consumers
- Support the collection and analysis of consumer and market insights and competition strategies in Cosmetic stores and salons
- Support the growth of the hair category in Kenya
- Development of relevant marketing communication material: catalogues, leaflets, wobblers
- ·Develop sustain and manage impactful digital and marketing campaigns with agency liaison
- Support the delivery of new launches, listings and tracking across channels
- Assist in monitoring retail excellence to ensure stipulated look of success is in line with stipulated brand guidelines
- Activations: Explore build and implement strategic and tactical activations that are in line with brand guidelines
- Budget planning and tracking
- Oversee and manage the beauty advisor teams in delivery of set KPIs
We are looking for someone who:
- Has a minimum of a bachelor’s degree in Marketing /Economics and Finance
- Has 2-3 years’ experience in brand management.
- Is passionate about Brands with a track record for excellence
- Excellent communication and analytical skills.
- Up to date with marketing trends.
- You are a strategic and disruptive thinker
N/B: All applicants must be legally eligible to work in Kenya
Method of Application
Use the link(s) below to apply on company website.
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