E- Key Account Manager at L'Oréal

Oversee online sales and development of excellent user experience and customer journey on the web.

• Drive customer acquisition, retention and growth through digital marketing, and a seamless customer experience online, including managing CRM, loyalty programs and ensuring delivery and returns processes are effective
• Drives a relationship with partners (as outlined above) to ensure synergies between the brand’s own digital activities and those of the retailers
• Develops customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase
• Works closely with marketing to define the consumer experience and e-merchandising
• Activates the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, profit optimization)

Background and Skills

• Bachelor’s Degree/Masters in business-related course
• Min 2- 4 Years’ E-Commerce/Digital function
• Knowledge of digital marketing and web 2.0
• Knowledge of trends and consumer market of Kenya
• Creativity and passion in e-commerce with particular Interest in things digital
• Agility, a can-do attitude, and an entrepreneurial mentality
• Great interpersonal and communication skills

Other Skills

Customer centricity and results-oriented networking, prospecting, and marketing planning.