Job Openings at NCBA Group

Job Purpose Statement

The RPA specialist will work closely with stakeholders to identify automation opportunities and create efficient and effective RPA workflows that Loop DFS uses on its core business applications, infrastructure & processes.The role holder will be responsible for designing, developing, and implementing automation solutions to streamline business processes and leverage on cutting-edge automation technologies tools i.e. Ui Path, Microsoft Power Automate, Blue Prism etc.

Job Specifications

• A Bachelor’s degree in Computer Science, Information Technology or related field.
• Minimum 5 years’ experience with 3 years in a managerial role within a large highly digitized organization designing, implementing and managing mission critical systems.
• Experience in deployment, scripting & configuration of Observability & Monitoring tools – Zabbix ,Grafana, Prometheus, Dynatrace, Solar Winds, Logic Monitor, Nagios, Sentry etc.
• Experience in deployment, scripting & configuration of Robotics Process Automation tools. -Ui Path, Blue Prism, power automate etc
• Certification and experience implementing best practice frameworks e.g. ITIL v4,Togaf etc
• Cloud certified e.g., Azure, AWS or Huawei cloud.
• Knowledge & experience working with tools such as Jenkins, ELK Stack, PostMan, SOAPUI, Git etc. will be an added advantage.
• Extensive expertise in .Net development, encompassing a deep understanding of C#, ASP.Net MVC, Entity Framework, as well as proficiency in JavaScript, HTML, and CSS
• Broad technical acumen across multiple disciplines applications with a solid understanding of current technologies especially within the Fintech and Financial space.

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Job Purpose Statement

The role is responsible for incident and problem management processes to provide resolution to incidents or appropriate workarounds for problems while seeking to proactively and continuously improve support to the Fintech’s internal and external customers.

Job Specifications

• A Bachelor’s degree in Computer Science, Information Technology or related field
• A Minimum 4 years’ experience with at least 3 years in an Application/Systems Support role within a large highly digitized organization designing, implementing and managing mission critical systems.
• Certification and experience implementing best practice frameworks e.g. COBIT, ITIL (preferred)
• Project Management Certification: PMP or PRINCE2 (preferred)
• IT certifications in areas such as Microsoft Azure, AWS, Microsoft systems, UNIX or Oracle will be an added advantage.
• Knowledge & experience in AI and working with tools such as Jenkins, ELK Stack, PostMan, SOAPUI, Git, Grafana, Zabbix etc. will be an added advantage.
• Hands on and practical knowledge in use of databases e.g. Oracle, MySQL, PostgresSQL
• Working experience with a Core Banking systems such as T24, Flexcube, Finacle etc. is desirable.
• Experience in Management of External Partners and Third party support providers.

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Job Purpose Statement

• Loop is the flag ship product that anchors the LOOP DFS strategy. Loop is anchored on platform strategy that could scale throughout Africa and be a mobile-based payment and financial services platform connecting consumers and merchants. The platform offers a variety of services, such as mobile money transfers, bill payments, P2P lending, and digital wallets for merchants to receive payments. The platform leverages the growing use of mobile phones and the increasing demand for financial services in Africa to attract and retain customers.  
• To further scale the platform, LOOP DFS will partner with established financial institutions, mobile network operators, and other relevant companies to offer a comprehensive suite of financial services. 
• Additionally, the platform will use data analytics to better understand customer needs and tailor its offerings to meet those needs. By building a strong network of consumers and merchants, the platform will also provide valuable insights into spending patterns and purchasing behavior, allowing merchants to make informed decisions about their businesses. 
• The Growth Manager role will be responsible for activation, retention and monetization of Loop. The Growth Manager will take ownership of the entire consumer customer lifecycle, using data and insights to create and execute growth experiments.
• The Growth Manager's responsibilities include developing and executing the consumer growth strategy leveraging customer data to identify growth opportunities, and developing customer retention, engagement and conversion strategies.  
• They will be expected to collaborate with product, data science and field marketing teams to build activation management, retention management, churn management strategies and monetisation strategies for the consumer product portfolio.
• H/She should have excellent communication and collaboration skills, think strategically, and identify and implement innovative solutions to drive e solutions to drive growth in the business. 
• S/he will lead a team of Retention managers responsible for executing and scaling customer activation and retention campaigns across the customer journey. The main objective will be to increase monthly recurring revenue, optimise customer lifetime value, reduce net dollar churn, and increase net expansion revenue. 

Key Accountabilities (Duties and Responsibilities)

Financial 30%

• Build the Loop consumer business to generate revenue and positive gross margins as per business plans.
• Develop strategies to increase customer lifetime value through execution of retention strategies through use case adaption, feature adoption and also developing strategies to increase consumer engagement through frequency and intensity of use case and feature usage.
• Develop strategies to increase monthly recurring revenue from consumers.
• Manage the cost of goods sold for all product lines and customer acquisition costs.
• Develop strategies for reducing net dollar churn through customer activation strategies for the consumer product portfolio.
• Responsible for increasing expansion revenue through customer cross selling of product use cases and features for the consumer product portfolio.
• Responsible for developing monetisation strategies that will allow the business to optimise its unit economics and drive positive earnings rates for the consumer product portfolio.
• Responsible for increasing customer life time value for Loop for the consumer product portfolio.
• Responsible for weekly and monthly customer accounting reporting revenue accounting reporting on the consumer product portfolio.

Customer 30%

• Partner with Product team and Engineering team to develop propositions that will increase the activation rates for consumers by ensuring that the activation funnels are optimised.
• Will be responsible for, consumer and merchant NPS targets.
• Develop strategies in partnership with UI/UX teams that will ensure that setup moments, aha moments and habit moments are set up optimally set up for the consumer product portfolio.
• Develop customer value management strategy that will maximize customer lifetime value on Loop by increasing consumer retention. 

Internal Business Processes 20%

• Partner consistently with Data Science to develop churn prediction capabilities that will allow the business proactively manage churn.
• Partner with Data Science and Risk management team to ensure the Loop business writes good credit and credit lifecycles are managed to achieve profitability.
• Work with the Customer Experience function to provide excellent service management to customers through the contact centre.
• Evaluate and mitigate all risks related to Loop DFS’s activities with strategic partners and across geographic territories, including market changes, internal and external communication, and institutions.
• Ensure that there is 100% adherence to policies, procedures and statutory guidelines.
• Uphold operational excellence to meet the Audit and Enterprise risk framework of the Group.
• Work with the Delivery Management unit to achieve consistent and reliable execution of projects needed to deliver the required capabilities by the defined quality gauges.

Learning and growth 20%

• Will develop competencies that will allow them to execute the requirements of the Growth manager role within Loop DFS
• Create an entrepreneurial culture within the Growth team and providing professional development and coaching to help people get better at being entrepreneurs.
• Will coach retention managers on best growth management best practices.

Job Specifications

Academic:

• University Degree.
• Customer Growth Management Nano Degree Certification.
• Digital Marketing Nano Degree Certification.

Desired work experience:

• At least 3 years’ work experience in a Technology or Fintech organisation, having worked as a retention analyst.

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Job Purpose Statement

NCBA Digital Business manages the MSL portfolio, including M-Shwari and Fuliza. The portfolio brings together consumer credit and savings solutions that support customers’ day-to-day financial needs.

The Growth & Retention Manager is a senior commercial leadership role responsible for developing and executing the growth strategy for MSL's savings, wealth, and investment product portfolio. This includes M-Shwari Lock Savings and any new savings or investment propositions developed within the MSL ecosystem.

The role holder will own the full customer lifecycle for savings, wealth, and investment customers from acquisition and activation through engagement, retention, and monetisation. S/he will develop compelling value propositions, work closely with Product and Data Science teams, and lead a team including a Customer Value Management Specialist (Lending) and a Portfolio Manager.

Job Specifications
Academic

• University Degree in Business, Finance, Economics, Computer Science, or related field.
• MBA or Master's degree in Finance or Business is desirable.
• CFA, CISI, or other investment management qualification is an added advantage.
• Customer Growth Management or Digital Marketing Certification is desirable.

Work Experience

• At least 5 years of work experience, three of which should have been in a senior commercial or product management role within a Technology, Fintech, or Financial Services organisation, with direct exposure to savings, wealth, or investment products.
• The role holder will be expected to identify and develop new savings and investment business opportunities, develop partnerships with fund managers and financial institutions, and build a portfolio that delivers sustainable revenue growth and deepens financial inclusion for MSL customers.

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Job Purpose Statement

• Loop is the flag ship product that anchors the LOOP DFS strategy. Loop is anchored on platform strategy that could scale throughout Africa and be a mobile-based payment and financial services platform connecting consumers and merchants. The platform offers a variety of services, such as mobile money transfers, bill payments, P2P lending, and digital wallets for merchants to receive payments. The platform leverages the growing use of mobile phones and the increasing demand for financial services in Africa to attract and retain customers.  
• To further scale the platform, LOOP DFS will partner with established financial institutions, mobile network operators, and other relevant companies to offer a comprehensive suite of financial services. 
• Additionally, the platform will use data analytics to better understand customer needs and tailor its offerings to meet those needs. By building a strong network of consumers and merchants, the platform will also provide valuable insights into spending patterns and purchasing behavior, allowing merchants to make informed decisions about their businesses. 
• The Growth Manager role will be responsible for activation, retention and monetization of Loop. The Growth Manager will take ownership of the entire consumer customer lifecycle, using data and insights to create and execute growth experiments.
• The Growth Manager's responsibilities include developing and executing the consumer growth strategy leveraging customer data to identify growth opportunities, and developing customer retention, engagement and conversion strategies.  
• They will be expected to collaborate with product, data science and field marketing teams to build activation management, retention management, churn management strategies and monetisation strategies for the consumer product portfolio.
• H/She should have excellent communication and collaboration skills, think strategically, and identify and implement innovative solutions to drive e solutions to drive growth in the business. 
• S/he will lead a team of Retention managers responsible for executing and scaling customer activation and retention campaigns across the customer journey. The main objective will be to increase monthly recurring revenue, optimise customer lifetime value, reduce net dollar churn, and increase net expansion revenue. 

Key Accountabilities (Duties and Responsibilities)

Financial 30%

• Build the Loop consumer business to generate revenue and positive gross margins as per business plans.
• Develop strategies to increase customer lifetime value through execution of retention strategies through use case adaption, feature adoption and also developing strategies to increase consumer engagement through frequency and intensity of use case and feature usage.
• Develop strategies to increase monthly recurring revenue from consumers.
• Manage the cost of goods sold for all product lines and customer acquisition costs.
• Develop strategies for reducing net dollar churn through customer activation strategies for the consumer product portfolio.
• Responsible for increasing expansion revenue through customer cross selling of product use cases and features for the consumer product portfolio.
• Responsible for developing monetisation strategies that will allow the business to optimise its unit economics and drive positive earnings rates for the consumer product portfolio.
• Responsible for increasing customer life time value for Loop for the consumer product portfolio.
• Responsible for weekly and monthly customer accounting reporting revenue accounting reporting on the consumer product portfolio.

Customer 30%

• Partner with Product team and Engineering team to develop propositions that will increase the activation rates for consumers by ensuring that the activation funnels are optimised.
• Will be responsible for, consumer and merchant NPS targets.
• Develop strategies in partnership with UI/UX teams that will ensure that setup moments, aha moments and habit moments are set up optimally set up for the consumer product portfolio.
• Develop customer value management strategy that will maximize customer lifetime value on Loop by increasing consumer retention. 

Internal Business Processes 20%

• Partner consistently with Data Science to develop churn prediction capabilities that will allow the business proactively manage churn.
• Partner with Data Science and Risk management team to ensure the Loop business writes good credit and credit lifecycles are managed to achieve profitability.
• Work with the Customer Experience function to provide excellent service management to customers through the contact centre.
• Evaluate and mitigate all risks related to Loop DFS’s activities with strategic partners and across geographic territories, including market changes, internal and external communication, and institutions.
• Ensure that there is 100% adherence to policies, procedures and statutory guidelines.
• Uphold operational excellence to meet the Audit and Enterprise risk framework of the Group.
• Work with the Delivery Management unit to achieve consistent and reliable execution of projects needed to deliver the required capabilities by the defined quality gauges.

Learning and growth 20%

• Will develop competencies that will allow them to execute the requirements of the Growth manager role within Loop DFS
• Create an entrepreneurial culture within the Growth team and providing professional development and coaching to help people get better at being entrepreneurs.
• Will coach retention managers on best growth management best practices.

Job Specifications

Academic:

• University Degree.
• Customer Growth Management Nano Degree Certification.
• Digital Marketing Nano Degree Certification.

Desired work experience:

• At least 3 years’ work experience in a Technology or Fintech organisation, having worked as a retention analyst.

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Job Purpose Statement

The Senior Manager, Transactions & Behaviour Analytics designs, executes and continuously improves the transaction monitoring detection framework across all Loop DFS markets, platforms and product lines. The role owns scenario coverage, rule and threshold optimisation, behavioural analytics and the integration of AI-assisted detection agents into the surveillance estate. The Senior Manager leads a team of Specialists and operates as the technical authority for detection design within the TM&R vertical, working in close partnership with Engineering, Product and 2nd Line counterparts (MLRO, Fraud, Risk & Compliance). 

Key Accountabilities (Duties and Responsibilities)

Detection Design & Rule Optimisation — 40%

• Scenario Coverage: Maintain a documented mapping of detection scenarios to product risk and AML/CFT typologies across consumer wallet, merchant acquiring, card and partner-ecosystem flows in all Loop DFS markets.
• Rule & Threshold Tuning: Design, back-test and govern detection rules and thresholds. Maintain a healthy detection-to-false-positive ratio; document all rule changes for audit.
• Behaviour Analytics: Build and operate behavioural models that surface patterns static rules cannot reach — including AI-assisted detection agents deployed as digital peers within the team.

Team Leadership & Cross-Functional Delivery — 25%

• Team Build & Mentorship: Lead, mentor and develop Specialists in Transactions & Behaviour Analytics across markets. Build technical capability and a strong analytical culture.
• Engineering & Product Partnership: Work with Engineering to operationalise rules and analytics into the production monitoring estate. Work with Product to ensure new products and flows are surveillance-ready at launch.
• Vendor & Tooling Management: Manage transaction monitoring platform vendors and specialist analytics tools, including the digital peer agent estate.

Reporting & Audit Support — 20%

• Reporting: Produce detection-related MI for the Head TM&R and executive forums. Prepare analytical reports for management, audit and regulators when required.
• Audit Support: Support Internal Audit, external audit and Risk & Compliance engagements on all detection-related matters.
• Regulatory Awareness: Maintain current knowledge of FATF Recommendations and AML/CFT regulatory frameworks across Loop DFS markets.

Innovation, Automation & Continuous Improvement — 15%

• Digital Peer Agents: Operate and extend AI-assisted detection agents as a scalable workforce model — extending reach without proportional headcount growth.
• New Data Sources & Techniques: Identify and integrate new internal and external data signals, analytical techniques and detection patterns.
• Performance Optimisation: Drive measurable improvements in detection rate, alert quality and analyst productivity.

Job Specifications

Education & Qualifications

• Bachelor's degree in a quantitative or analytical discipline (Statistics, Data Science, Computer Science, Mathematics, Economics or related field).
• Professional certification (CAMS, CFE, ICA) preferred.

Experience

• 5+ years in financial services in a transaction monitoring, fraud analytics or financial crime investigations role.
• Strong hands-on data analytics skills — SQL essential; Python or R highly desirable.
• Experience with transaction monitoring platforms (tool-agnostic).
• Solid understanding of AML/CFT typologies and regulatory requirements across Loop DFS markets.
• Experience working with AI/ML detection capabilities is a strong advantage.
• Demonstrated experience writing and modifying SQL queries against large transaction datasets.

Technical Specifications

Financial Crime & Regulatory Knowledge

• Strong understanding of AML/CFT laws, regulations and typologies relevant to mobile money, card acquiring and eCommerce.
• Working knowledge of regulatory frameworks across Loop DFS markets.

Data Analytics & Detection Engineering

• Advanced SQL; proficient Python or R for analytics and rule prototyping.
• Experience configuring and tuning transaction monitoring platforms.
• Comfortable with AI/ML detection approaches and the operational discipline around them.

Scenario & Risk Methodology

• Strong scenario design discipline grounded in typology and product risk.
• Able to balance detection coverage against false-positive load with documented evidence.

Investigations Support

• Able to support case investigations with analytical evidence packs and pattern explanations.

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Job Purpose Statement

The Senior Manager, Business Continuity Management establishes, maintains and tests the BCM, Crisis Management and Operational Resilience framework across Loop DFS entities in Kenya, Uganda, Tanzania, Rwanda, Côte d'Ivoire and Ghana. The role ensures that all Loop DFS operations across its platforms and product lines — including consumer wallet, merchant acquiring (POS & eCommerce), card and partner-ecosystem services — can prevent, withstand, respond to and recover from disruption. The role also leads Crisis Management across the function: from protocol design through to activation, real-time coordination during major incidents, and post-incident review. The role prepares all BCM reports required by management, audit, Group BCM and regulators.

Key Accountabilities (Duties and Responsibilities)

BCM Framework, Plans & Testing — 40%

• Framework Ownership: Own the Loop DFS BCM framework across all markets, aligned to Group BCM policy, regulatory expectations and recognised international standards.
• BIA & BCP Programme: Ensure every critical business unit — Product, Operations, Technology, Finance, Customer Experience, Compliance — maintains current Business Impact Analyses and Business Continuity Plans. Lead annual and ad-hoc reviews.
• Testing & Simulations: Run the quarterly call-tree, DR switchover and crisis simulation calendar. Document all results, gaps and remediations. Maintain the central BCM test repository as audit-ready evidence.
• DR Alignment: Work with Technology to validate IT Disaster Recovery Plans, RTOs and RPOs against business BCPs. Sign off on alignment annually.

Crisis Management Leadership — 25%

• Protocol Design: Design and maintain the Loop DFS Crisis Management protocol; ensure country-level activation protocols are tailored to each jurisdiction and tested.
• Crisis Activation & Coordination: Activate the Crisis Management response during major incidents. Coordinate decision-making, communications and recovery across executive, country, technology and customer-facing teams in real time.
• Post-Incident Reviews: Lead structured post-incident reviews. Capture lessons learned, drive closure of remediation actions and update BCM and CM documentation accordingly.
• Committee Secretariat: Serve as secretary to the Loop DFS BCM and Crisis Management Committee — convene meetings, set agendas, document decisions, and report to the Head TM&R and Group BCM lead.

Reporting & Audit Support — 20%

• BCM Reports: Prepare BCM reports for management, Internal Audit, Group BCM and regulators when required. Maintain zero overdue BCM reporting obligations.
• Audit Engagement: Lead BCM engagement with Internal Audit, external auditors and Group Risk. Own closure of all BCM-related audit findings within agreed timelines.
• MI & Reporting: Produce executive and Board-level reporting on BCM posture, test outcomes and Operational Resilience KRIs.

Team Leadership, Capability & Continuous Improvement — 15%

• Team & Champions Network: Lead the BCM Specialist and operate a network of Business Continuity Champions across all Loop DFS markets.
• Awareness & Training: Run periodic BCM and Crisis Management awareness training across Loop DFS subsidiaries, tailored to technical and business teams.
• Continuous Improvement: Monitor trends in operational resilience, emerging digital risks and regulatory shifts. Keep the BCM and CM programme current.

Job Specifications

Education & Qualifications

• Bachelor's degree in Information Technology, Risk Management, Business or a related field.
• Professional BCM certification strongly preferred.

Experience

• 5+ years in business continuity, disaster recovery, operational risk or operational resilience.
• Demonstrated experience leading Crisis Management activation and post-incident reviews.
• Experience in financial services (fintech, PSP, banking or mobile money) across multiple jurisdictions.
• Working knowledge of regulatory BCM requirements across Loop DFS markets.
• Demonstrated experience coordinating BIAs, BCPs, DR tests, simulations and crisis communications across multiple teams and countries.

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Job Purpose Statement

The Head of Lifestyle role is to develop and implement strategies that enhance user engagement and drive long-term loyalty within our lifestyle platform. This role’s purpose is creating personalized experiences through merchant partnerships, managing community engagement, and ensuring users are actively involved with the platform. The role requires a deep understanding of user behaviour, excellent communication skills, and a passion for the lifestyle segment (e.g., wellness, fitness, travel, fashion, and other lifestyle-related categories).

Key Accountabilities (Duties and Responsibilities)

Financial (40%)

• Growth Strategy Development: Develop and execute strategies for user growth and engagement in lifestyle categories (e.g., fitness, health, travel, fashion, wellness). Identify growth opportunities through market research, user data, and competitor analysis.
• User Acquisition & Retention: Optimize acquisition channels (e.g., paid media, social media, influencer marketing) and create personalized retention strategies to improve user engagement and lifetime value.
• Campaign Management: Lead digital marketing campaigns (email, content, social, SEO) and implement loyalty and referral programs.
• User Engagement Strategy: Develop engagement strategies to drive retention, interaction, and brand loyalty. Manage programs like personalized recommendations, in-app events, and challenges.
• Content and Community Management: Collaborate with content, social media, and community teams to create lifestyle-focused content and oversee community-building initiatives.
• Personalization & User Experience: Use user data to tailor engagement initiatives and develop dynamic user journeys.
• Campaign Execution: Design and execute engagement campaigns across multiple channels.
• Data Analysis & Insights: Analyze user behavior data to optimize strategies and measure engagement effectiveness.
• Loyalty Programs: Develop and manage loyalty programs and referral initiatives.
• Brand Ambassador & Influencer Engagement: Build relationships with influencers and brand ambassadors.
• Event Planning & Execution: Plan and execute in-app or virtual events and challenges.

Internal Business Processes (25%)

• Cross-functional Collaboration: Collaborate with product, data science, technology, commercial, and marketing teams to align platform features and campaigns with user needs. Provide feedback to refine platform features and ensure a personalized user experience.

Customer (25%)

• Data-driven Decision Making: Analyze user data to identify trends, track KPIs, and drive improvements. Use A/B testing and behavioral analysis to optimize platform experiences.
• Brand Positioning & Content: Develop messaging and content tailored to the lifestyle segment. Work with content teams to deliver compelling content.
• Market Research & Trendspotting: Monitor industry trends and competitor activity to ensure competitive and relevant offerings. Propose new features or enhancements based on market insights.

Learning and Growth (10%)

• Self-development: Commit to self-development and developing others, building long-term staff capability.
• Industry Research: Stay updated on digital trends and technology to inform content and engagement strategy.

Job Specifications

• Education: The Head of Lifestyle must have a master's degree in marketing, Business Administration, Communication, or a related field. Equivalent working experience is also acceptable.
• Experience: The candidate must have at least 10 years of experience in marketing, including online marketing, digital acquisitions, website management, paid marketing, or Marketing Partnerships at a senior level. They should have a proven track record in launching and driving brand and communication campaigns, building relationships in competitive markets, and delivering sustainable improvements in marketing ROI. Experience in managing budgets for high-value business projects is a bonus.
• Communication Skills: Exceptional verbal and written communication skills are essential. The candidate must be able to convey information clearly and deliver reports and presentations to various audiences.
• Ms Office/Software: Proficiency in Ms Word, PowerPoint, and Ms Excel is required for creating engaging branding materials, reports, and presentations. Proficiency in Adobe Creative Suite is also necessary.
• Analytical/Technical Skills: The candidate must demonstrate the ability to analyze research data and provide actionable insights. They should have experience with CRM systems, databases, and marketing automation.
• Creative and Strategic Thinker: Ability to develop and execute campaigns that align with lifestyle users’ needs and interests.
• User-Centric: A passion for understanding user behavior and creating resonant experiences.
• Data-Driven: Strong analytical skills to interpret data and refine engagement strategies.
• Collaborative: Ability to work effectively with cross-functional teams to deliver seamless engagement initiatives.
• Proactive and Results-Oriented: Initiative to identify new engagement opportunities and achieve measurable results.
• Interpersonal Skills: Enthusiastic, consumer-oriented, problem-solving skills, ability to handle multiple projects, prioritize, meet deadlines, self-motivated, proactive, and comfortable in group settings.
• Leadership/People Skills: Exceptional leadership skills to influence and unify a team. Ability to form meaningful relationships and earn trust from juniors, seniors, and external partners.

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Job Purpose Statement

• The Head, Brand and Communications is tasked with understanding the mindsets and capturing the imaginations of consumers, investors, business leaders, and key influencers in the business’s market. He also plays a primary role in leading and driving the brand and communication department while building strong relationships across the business as well as externally.
• The Head of Brand and Communications puts together an exceptional brand marketing cross-functional team, and leads its development, driving new ideas and crucial day-to-day brand marketing operations with the support of this team and senior business team. The role holder also develops the strategic brand positioning approach across all markets of operations ensuring the business is positioned strategically.
• Head, Brand and Communications has a strong understanding of the platforms, channels, and strategies/approaches that will enable the brand and Communications department to reach all these audiences. The Head of Brand and communications leads brand strategy and drives the operational delivery strategy, inclusive of communications campaigns and network building.

Key Accountabilities (Duties and Responsibilities)

Financial 40%:

• The Head of Brand and Communication develops and manages the brand strategy to maximize brand equity. Responsibilities include advertising creation and placement, media planning, creative development, metrics, market research, and vendor management. They oversee all marketing forms, including interactive, direct campaigns, advertising, sales collateral, press releases, and executive presentations. They ensure branding programs align with business objectives and are relevant to multiple audiences. They manage the brand and communication team, create a departmental vision, and oversee online and offline brand marketing campaigns. They also mentor key personnel, set goals, delegate tasks, and manage the department's budget.

Internal Processes 25%:

• The Head of Brand and Communication collaborates with the Sales department, Chief Customer Officer, and CEO to formulate and deliver brand elements and strategies. They manage conflicts with partners and stakeholders, assist in integrating public relations into programming activities, and work with Customer Acquisition teams to ensure relevant brand promotion.

Customer 25%:

• They establish metrics to measure campaign effectiveness against KPIs, benchmark brand performance, conduct market analyses, monitor competitive activity, and integrate PR processes into brand marketing campaigns to maximize ROI.

Learning and Growth 10%:

• They demonstrate commitment to self-development and developing others, build long-term staff capability, and stay updated on digital trends and technology through industry research.

Job Specifications

• Education: The Head of Brand and Communication must have a degree in Marketing, Business Administration, Communication, or a related field. Equivalent working experience is also acceptable.
• Experience: At least 7 years of experience in marketing, including online marketing, digital design, website management, paid marketing, or brand marketing. Experience in launching and driving successful brand and communication campaigns is essential. Skills in both digital and traditional/offline marketing approaches are required. Experience in managing budgets for high-value business projects is a bonus.
• Communication Skills: Exceptional verbal and written communication skills are crucial. The role involves delivering reports and presentations to senior management, stakeholders, and external partners, and conveying information clearly to junior personnel.
• MS Office/Software: Proficiency in MS Word, PowerPoint, and Excel is necessary for creating engaging branding materials, reports, and presentations. Proficiency in Adobe Creative Suite is also required.
• Analytical/Technical Skills: Strong analytical skills to formulate actionable insights from research data. Knowledge in CRM systems, databases, and marketing automation is important.
• Interpersonal Skills: The candidate should be enthusiastic, consumer-oriented, and passionate about delivering social impact while generating business income. Excellent problem-solving skills, ability to handle multiple projects, prioritize, meet deadlines, and remain calm under stress are essential.
• Leadership/People Skills: Exceptional leadership skills to influence and unify a team towards a common vision. Ability to form meaningful relationships and be approachable and relatable to earn trust from juniors, seniors, and external partners.