Jobs at CFAO Kenya

JOB PURPOSE

The Sales Promoter is responsible for making sure all stocks of Baraka Fertilizer are timely sold out to farmers. The two main tasks are day-to-day

• Off taking of Baraka Fertilizer from AGD to stockists and farmers
• Extension to ensure promotion of Baraka Fertilizer

MAIN RESPONSIBILITIES OF THE JOB

Area 1: Sales

• Achieve set sales volume from Uasin Gishu Farmers’ Cooperative Societies (FCSs) against budget.
• Achieve targeted numbers of customers served against budget
• Identify, recruit and serve potential New Accounts as per the monthly set plan
• Ensure a balance of blends and straight sales (blends should be more than 50% of total sales).
• Achieve required customer visit hit rate; call effectiveness and minimum order quantities and/ or values in order to drive sales in volume and value.
• Prepare and submit accurate sales forecast and timely reports to the line manager to facilitate proper planning.

Area 2: Market Development

• Continuously identify, recruit and serve new customers in mandated region as per the set target for business growth and sustainability.
• Identify, plan and execute activation opportunities such as demo trials/strategic sampling, shop/office branding in line with customer’s agreement for purposes creating and maintaining sales for business growth and sustainability.
• Gather and Report market intelligence (reporting competitor activities).

Area 3: Relationship Management.

• Build, Manage and Maintain good strong long term customer Relationship with CFAO Agri Ltd.
• Ensure Timely address of Customers queries.
• Ensuring Immediate Customer Feedback.

KNOWLEDGE, SKILLS AND EXPERIENCE

(Minimum level of academic and professional qualification required to perform effectively in the role)

• Agriculture related Diploma or Degree. Additional qualification in Sales preferred
• 2 years’ experience in related marketing role
• Familiarity with the specific area

COMPETENCIES

Functional

• Report writing.
• Proactivity and creativity.
• Innovation.
• Strong Interpersonal skills.
• Effective communication skill with both internal and external customers.
• Robust organizational and planning skills.
• Aligned with CFAO Agri key values: Teamwork, Respect, Integrity, Communication, Innovation, and Brilliant at the Basics.

go to method of application »

JOB PURPOSE

The job holder will be responsible for managing staff selling to Direct Farmer Account (DFA) customers while prospecting and developing new accounts with a focus on building long term customer relationships and increasing sales revenue in the Key Accounts Segment within EAC.

MAIN RESPONSIBILITIES OF THE JOB

Area 1: Sales Revenue Growth

• Prepare and submit accurate sales forecast and timely reports to the line manager to facilitate proper planning.
• Achieve targeted numbers of DFA customers served against budget by managing team assigned in the area to achieve full development.
• Manage team to achieve required customer visit hit rate; call effectiveness and minimum order quantities and/ or values in order to drive sales in volume and value.
• Achieve sales volume as per the budget committed in the Area.
• Develop Baraka brand awareness and benefits to all customers and stakeholders in the Area.
• Pro-actively manage credit limit of the customer to support the sales growth.
• Ensure a balance of blends and straight sales (blends should be more than 70% of total sales).

Area 2: Market Development

• Continuously identify, recruit and serve new DFA customers in mandated Area as per the set target for business growth and sustainability.
• Identify potential new prospects and sell to them or if difficult propose to management.
• Identify, negotiate, plan and execute activation opportunities such as demo trials/strategic sampling, shop branding in line with customer’s agreement for purposes creating and maintaining sales for business growth and sustainability as well as Baraka brand awareness.

Area 3: Debt Management

• Ensure Account payment and Reconciliations are done on Time.
• Ensure Accounts operates within the stated credit limits.

Area 4: Relationship Management.

• Build, Manage and Maintain good strong long term customer Relationship with CFAO Agri Ltd.
• Ensure Timely address of Customers queries.
• Ensuring Immediate Customer Feedback.

Area 5: Timely Reporting and Feedback.

• Give timely feedback for purposes of planning and forecasting. Weekly PDCA reports are expected by end of every Saturday.
• Gather and Report market intelligence (reporting competitor activities).

KNOWLEDGE, SKILLS AND EXPERIENCE

(Minimum level of academic and professional qualification required to perform effectively in the role)

• Degree in Business/ Agricultural Course with at least 8 years’ experience in sales (4 in a supervisory position)
• Experience in related role or sales to B2B is an advantage

COMPETENCIES

Technical

• Project planning, implementation and monitoring

Functional

• Report writing
• Proactivity
• Innovation
• Strong Interpersonal skills
• Effective communication skill with both internal and external customers
• Robust organizational and planning skills
• Aligned with CFAO Agri key values: Teamwork, Respect, Integrity, Communication, Innovation, and Brilliant at the Basics.

Behavior

• Business acumen- knows how business works; knowledgeable in current and possible future policies, practices, trends, technology and information affecting the business; knows the competition; is aware of how strategies and tactics work in the marketplace.
• Strategic agility – Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can create competitive and breakthrough strategies and plans; can articulately paint credible pictures and visions of possibilities and likelihoods.
• Perspective – Looks toward the broadest possible view of an issue/challenge; has broad-ranging personal and business interests and pursuits; can easily pose future scenarios; can discuss multiple aspects and impacts of issues and project them into the future.
• Technical learning – Is good at learning new industry, company, product or technical knowledge.
• Quality decisions – Makes good decisions (without considering how much time it takes) based upon a mixture of analysis, wisdom, experience, and judgment; most of your solutions turn out to be correct and accurate when judged over time.
• Problem solving – Uses rigorous logic and methods to solve difficult problems with effective solutions; is excellent at honest feedback; looks beyond the obvious and doesn’t stop at the first answers; probes all fruitful sources for answers.
• Interpersonal skills – Is self-aware, and has ability to relate with people across all levels of seniority as appropriate, to ensure achievement of personal targets.
• Organizational positioning skills – Understanding of organization structure both formal and informal, is sensitive to how people and organization’s function; anticipates where the landmines are and plans his/her approach accordingly; views politics as a necessary part of organizational life and works to adjust to that reality.
• Energy and drive – Has speed and agility: taking quick and timely action; seizes more opportunities than others, pursues everything with energy, drive and a need to finish; seldom gives up before finishing especially in the face of resistance or setbacks.
• Integrity and trust – Trusted individuals who can present the unvarnished truth in an appropriate and helpful manner, keeps confidence, admits mistakes, and doesn’t misrepresent themselves for personal gain.