Latest Recruitment at Bridge Talent Management

Job Summary:

Our client, an international education and migration consultancy in Kenya, is looking for a Marketing Executive will enhance their brand awareness and presence through on-ground marketing initiatives. The ideal candidate will be responsible for organizing field campaigns, establishing partnerships, engaging directly with potential clients, and executing outdoor advertising strategies to boost visibility and increase student enrollments.

Key Responsibilities:
Field marketing & promotions

• Plan and execute on-ground marketing campaigns to attract prospective students.
• Set up information booths at universities, malls, educational fairs, and community events.
• Organize and participate in open days, and networking events.

Institutional & community engagement

• Establish and maintain relationships with schools, universities, and career centers to generate leads.
• Conduct educational seminars, talks, and workshops to promote our services.
• Partner with student organizations for word-of-mouth marketing.

Outdoor advertising & branding

• Identify strategic locations for billboards, banners, and other outdoor advertisements.
• Oversee the production and installation of branded signage and promotional materials.
• Ensure that all outdoor marketing materials comply with brand guidelines.

Face-to-face student engagement

• Approach and interact with potential students and parents to explain educational programs.
• Gather contact details for follow-ups and lead conversion.
• Conduct mini-surveys and market research to understand students’ needs and preferences.

Partnerships & sponsorships

• Negotiate sponsorship deals and collaborations to enhance brand visibility.
• Represent the company at career fairs, school visits, and community programs.

Reporting & performance tracking

• Monitor and analyze the effectiveness of outdoor marketing campaigns.
• Provide weekly reports on engagement levels, leads generated, and campaign feedback.
• Suggest improvements based on field observations and customer interactions.

Key Performance Indicators (KPIs)

Brand Awareness & Visibility

• Secure promotional events per quarter (career fairs, roadshows, etc.).
• Increase participation in company events.

 Lead Generation & Conversion

• Generate at least 50 qualified leads per month through outdoor marketing.
• Achieve a conversion rate of 70% from outdoor initiatives.
• Increase walk-ins or inquiries by 60% from field marketing efforts.

Outdoor Advertising Impact

• Secure several outdoor advertising locations (billboards, banners, etc.) per quarter.
• Ensure 100% visibility compliance (no outdated ads, well-maintained signage).
• Improve brand recall among students and parents.

Institutional & community engagement

• Establish partnerships with at least 3 schools, universities, and career centers per quarter.
• Conduct at least 3 school visits or career talks per month.
• Organize 2 workshops, fairs, or info sessions per quarter.

Customer engagement & feedback

• Collect feedback from students/parents per event.
• Achieve a satisfaction rate of at least 90% from event attendees.
• Resolve inquiries and follow up with potential students per week.

Requirements

• Bachelor’s degree in Marketing, Business, Public Relations, or a related field.
• 4+ years of experience in outdoor marketing, brand promotions, or field sales.
• Strong communication and interpersonal skills for engaging with students and parents.
• Experience in event coordination, public speaking, and community outreach.
• Familiarity with local educational institutions and student networks.
• Ability to work in a fast-paced and outdoor environment.

go to method of application »

Scope and General Purpose of the Role

• The Marketing Team Lead will be responsible for the development and execution of strategic marketing and brand initiatives that promote the Organization’s products and services. This role involves enhancing brand visibility, accessing customer insight, and competitor intelligence to drive business growth, and ensure superior customer service.

Key Responsibilities

Marketing, Sales, and Customer Service

• Develop and execute comprehensive marketing strategies and plans.
• Review the Organization’s product and service portfolio to identify opportunities for market share growth.
• Ensure efficient and consistent customer service delivery.
• Lead initiatives to build and maintain strong relationships with existing clients while ensuring high levels of customer satisfaction.
• Identify new market opportunities by analyzing customer and business needs.
• Collaborate cross-functionally with internal departments to streamline service delivery.
• Enhance and manage a system for logging, tracking, and resolving customer complaints.
• Oversee the creation of digital marketing content including online advertisements, email campaigns, press releases, corporate videos, and marketing collateral.
• Monitor and analyze market trends, customer behavior, and competitor activity.
• Lead the development and execution of surveys and market research to inform strategic decisions.
• Provide strategic insights and recommendations to the Directors based on market intelligence.
• Develop and manage marketing tools and platforms including social media and promotional materials.
• Plan and coordinate corporate events and activities aimed at enhancing brand visibility.
• Represent the Organization in external forums, meetings, conferences, and workshops as needed.
• Oversee production and distribution of marketing materials such as brochures, newsletters, and promotional items.
• Manage relationships with third-party service providers including creative agencies, designers, researchers, and printers.
• Branding
• Lead the development and execution of brand strategies and campaigns.
• Ensure brand consistency and maintain high standards for all internal and external communications.
• Submit timely and accurate reports as required.
• Perform any other duties as may be assigned.

Key Performance Indicators (KPIs)

• Timely resolution of client issues and concerns.
• Increased stakeholder engagement across digital platforms.
• Enhanced brand visibility and recognition.
• Professional growth through continuous learning and industry awareness.
• Timely submission of accurate performance and activity reports.
• Delivery of impactful marketing plans.
• Generation of new business leads and opportunities.
• ​Effective leadership, supervision, and motivation of team members.

Requirements

Qualifications & Experience

• Bachelor’s degree in a Business-related field from a recognized institution.
• Professional certification in Marketing (e.g., CIM or equivalent).
• Minimum of three (3) years’ experience in a marketing or business development leadership role.
• Excellent written and verbal communication skills.
• Strong analytical and strategic thinking abilities.
• Proven leadership and team management capabilities.
• Skilled in negotiation and persuasive communication.
• Proactive in identifying and pursuing new business opportunities.
• Highly effective interpersonal and presentation skills.

Personal Attributes

• Collaborative and team-oriented.
• High level of integrity and discretion.
• Innovative and solutions-focused.
• Resilient, self-motivated, and able to work independently.
• Strong business acumen with risk assessment capabilities.
• Thrives in high-pressure environments.
• Willingness and flexibility to travel frequently as needed.