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  • Posted: May 22, 2024
    Deadline: May 27, 2024
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    Janta Kenya is a HR Consultancy firm established with an objective of encompassing integral and necessary skills that most individuals and organizations need in everyday business. We have a team of professional HR consultants with extensive experience in all people management issues, and we are therefore well placed to offer advice for private, public and n...
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    Marketing Officer

    Job Description

    We are seeking a dynamic and results-driven Marketing Officer to join our team at Fitness Gymn. The Marketing Officer will be responsible for developing and executing comprehensive marketing strategies encompassing Above the Line (ATL), Below the Line (BTL), and Digital Marketing initiatives. This role requires a creative thinker with a strong understanding of marketing principles, excellent communication skills, and a passion for health and fitness.

    Key Responsibilities

    Strategy Development:

    • Develop and implement integrated marketing strategies to increase brand awareness, drive lead generation, and foster customer engagement.
    • Create detailed marketing plans aligned with business objectives, targeting diverse client segments across ATL, BTL, and digital channels.

    ATL Marketing:

    • Plan and execute above-the-line advertising campaigns across traditional media platforms such as TV, radio, and print.
    • Collaborate with creative agencies to develop compelling ad creatives and messaging that resonate with target audiences.

    BTL Marketing:

    • Coordinate below-the-line marketing activities including events, sponsorships, and promotional campaigns.
    • Identify strategic partnerships with local businesses, organizations, and influencers for cross-promotions and collaborations.

    Digital Marketing:

    • Oversee digital marketing initiatives including website optimization, content creation, social media management, email marketing, and online advertising.
    • Develop engaging content strategies across digital platforms to drive brand engagement and lead acquisition.

    Campaign Management:

    • Plan and execute multi-channel marketing campaigns to promote membership offers, events, and fitness programs.
    • Monitor campaign performance, analyze key metrics, and optimize strategies to maximize ROI and achieve marketing objectives.

    Customer Relationship Management (CRM):

    • Implement CRM systems to manage customer interactions, track leads, and personalize marketing communications.
    • Utilize CRM data to segment audiences and tailor marketing messages based on customer preferences and behaviors.

    Analytics and Reporting:

    • Conduct regular analysis of marketing performance metrics to evaluate campaign effectiveness and identify areas for improvement.
    • Prepare comprehensive reports and presentations to communicate insights and recommendations to the management team.

    Skill & Experience

    • Bachelor’s degree in Marketing, Communications, or a related field.
    • Proven experience (3+ years) in marketing roles with a focus on ATL, BTL, and digital marketing strategies.
    • Strong understanding of traditional and digital marketing channels, tactics, and best practices.
    • Excellent communication skills with the ability to craft compelling messages for different audiences.
    • Proficiency in digital marketing tools and platforms such as Google Analytics, social media management tools, and email marketing software.
    • Creative thinker with a passion for health, fitness, and wellness.
    • Strong analytical skills with the ability to interpret data and make data-driven decisions.
    • Team player with the ability to collaborate effectively with cross-functional teams and external partners.
    • Proactive attitude with a willingness to take initiative and drive marketing initiatives forward.

    Benefits:

    • Competitive salary based on experience and qualifications.
    • Opportunities for professional development and growth within a dynamic and supportive work environment.
    • Access to top-notch fitness facilities and CrossFit training programs.
    • Health insurance benefits and other employee perks.

    go to method of application »

    Sales Representative

    Job Description

    We are seeking a dynamic and results-driven Sales Representative to join our team. The Sales Representative will play a key role in driving enrolment and revenue growth by effectively promoting our gymnastics classes and programs to prospective customers.

    Key Responsibilities

    • Generate Leads:Proactively identify and pursue leads through various channels, including outbound calls, email outreach, networking events, and community partnerships.
    • Consultative Selling:Engage with prospective customers to understand their needs, preferences, and goals related to gymnastics training for their children.
    • Educate Prospects:Effectively communicate the benefits of gymnastics classes at the Academy, highlighting our state-of-the-art facility, qualified instructors, comprehensive programs, and focus on holistic development.
    • Provide Solutions:Recommend class options, schedules, and packages tailored to each customer’s requirements, addressing any concerns or objections they may have.
    • Facilitate Enrolment:Guide prospective customers through the enrolment process, including registration, payment, and scheduling, ensuring a smooth and seamless experience.
    • Follow-Up and Relationship Management:Maintain ongoing communication with leads and prospects to nurture relationships, address inquiries, and provide additional information as needed.
    • Meet Sales Targets:Consistently achieve and exceed monthly and quarterly sales targets for new student enrolments and revenue generation.
    • Collaboration and Reporting:Work closely with the marketing team to coordinate promotional campaigns, track lead generation efforts, and provide feedback on market trends and customer preferences.

    Skill & Experience

    • Proven track record of success in sales, preferably in the education, sports, or fitness industry.
    • Excellent communication and interpersonal skills, with the ability to build rapport and establish trust with customers.
    • Strong negotiation and closing skills, with a customer-centric approach to sales.
    • Self-motivated and goal-oriented, with the ability to work independently and as part of a team.
    • Familiarity with digital marketing tools and techniques is a plus.
    • Passion for fitness, child development, and promoting healthy lifestyles is highly desirable.

    Benefits:

    • Competitive salary with commission-based incentives.
    • Opportunities for professional development and advancement within the organization.
    • A supportive and collaborative work environment with a focus on employee well-being and growth.

    Method of Application

    If qualified send your cv to vacancies@jantakenya.com by or before 27th May 2024 indicating on the subject line “Sales representative”.

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