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The Affiliate and Partnership Manager will be responsible for cultivating and maintaining relationships among business partners while also developing strategies to increase revenue for the company.
He/ She will maintain the relationships with the company affiliates, shop franchisees, video halls, agents, and football clubs.
He/ She will support the needs of these affiliates and work with them to ensure optimization of the marketing approach.
The position will be reporting to the Head of Marketing.
Principal Accountabilities:
- Managing relationships and needs of Company partners, customers and vendors to build the brand and the business
- Championing and managing new projects to create stronger partnerships
- Communicating marketing strategies to affiliates and ensuring they contribute to the success of implementing the strategy
- Building the organizational network by thorough targeted outreach and strong project planning
- Liaising with partners to solve issues, communicating needs and creating synergy
- Analyzing and reporting on partner initiatives, forecasting for strategic changes and reporting on key metrics
- Attending workshops, conducting market research; synthesizing reports of business metrics
- Enforcing legally-binding contracts and negotiating contracts with strategic partners
- Developing and executing plans for strategic growth
Key Skills and Qualifications:
- Degree in Marketing, Social Media or any related field
- Extensive knowledge of social media platforms, web proficiency, computer software proficiency, team management experience, advertising, copywriting, content creation, public relations and Brand marketing experience
- Strong organisational skills, with a proven track record of working under pressure and to tight deadlines
- Strong analytical and technical skills and proven ability to manage complex online campaigns
- Ability to build and manage business as well as innovation and new product development
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Our client, Dafabet Kenya, is Africa’s leading online betting site and home to some of the best gaming products on the web that includes best odds, cash-out, instant pay-outs, live streaming and wide array of other gaming products.
They are seeking to recruit a motivated and self-driven professional to fill in the following position in their Nairobi office:
The Marketing Project Manager will be responsible for supporting the Head of Marketing to develop the business and expand the market by promoting Dafabet on marketing channels in the betting and gaming market.
He/ She will focus on the execution of marketing activities and specialize in planning, managing and executing projects related to marketing campaigns.
The incumbent will be responsible for turning the marketing vision into reality and identifying all the tasks that need to be completed within a marketing campaign, and then strategically delegates those tasks to the appropriate team members.
Principal Accountabilities:
- Delivering marketing and communication strategy
- Implementing marketing and brand strategy to procure customers
- Communicating and providing updates on the status of each campaign/project to the senior management as well as escalating any issues which may delay any project delivery plans
- Escalating any risk that may be experienced which will delay project delivery
- Executing promotional campaign plan and working to set budgets for any planned activity
- Creating and managing the content calendar to ensure completion in a timely manner and creating project timelines as well
- Looking at key trends and key performance indicators and optimizing the Marketing Strategy accordingly
- Ensuring continual improvement in campaign strategy through targeted segmentation and optimization
Key Skills and Qualifications:
- Degree in Marketing or any related field
- Project Management skills
- Ability to implement innovative solutions to business challenges and operational issues
- Strong organizational skills and implementation strategies
- Strong analytical skills
Interested candidates are requested to forward their updated CVs to recruit@virtualhr.co.ke by Thursday, 14th December 2017 clearly stating the title as the subject of the mail.
Only shortlisted candidates will be contacted.
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